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Marketing In Asia > Blog > Business > Brand Highlights > Revolutionizing Mobile Advertising: Xtend’s AI Insights Unveil the Path to Enhanced ROI
Brand HighlightsBusinessMarketingNewsPress ReleaseResearch

Revolutionizing Mobile Advertising: Xtend’s AI Insights Unveil the Path to Enhanced ROI

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Last updated: 2024/03/06 at 4:47 PM
Dr. Surbhi Sharma
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Harnessing AI for Mobile Advertising: A New Era of Digital Marketing Success

Now that the world is witnessing an explosive increase in technologies related to digital marketing, Xtend has blossomed as a truly inventive leader, most of all in mobile ads. Its whitepaper, “How AI is Revolutionizing Mobile Advertising: Actionable Insights for Higher ROI,” is full of valuable information and actionable strategies that businesses could follow if they do not want to stay completely out in the jungle of the digital advertisement world, where AI is the undisputed king.

The Impact of AI on Mobile Advertising

The world of digital marketing is now at the tipping point of a massive swing, where Artificial Intelligence (AI) is leading the advent of change in mobile advertising strategy. The global economy always at the ups and downs, brands are in search of an even cheaper digital marketing campaign.

The white paper delves deep not only into the trends but also into all the necessary aspects of how AI and machine learning are tools towards the personalization of advertising experiences, which will thereby ensure financial sustainability of the campaign.

Expert Insights for Optimal Performance

“Mobile advertising offers tremendous opportunities but also poses significant challenges for advertisers,” says Muralidharan, Chief Commercial Officer at Xtend. His opinion underlines the very objective of the whitepaper: enabling businesses to allow them to use AI for risk mitigation, gain competitive advantages, and allow their campaigns to perform at an optimal level.

It is such a document of strategies and perspectives from gurus in the field aimed at giving a guiding path for businesses to realize the Return on Investment in the mobile advertising effort.

Also read: Grammy Winner Michelle Williams Stars in Hilarious Uber One Campaign: “Savings That Don’t Disappoint”

A Case Study in Success

Indeed, this whitepaper by Xtend demonstrates how Xtend brings value to the improvement of ROI for the leading Indonesian e-commerce platform through practical application of their AI-powered solutions. With Xtend technology, the outcome was marked high increase buyer engagement through:

  • Strategic waking of dormant buyers.
  • Targeting of micro-cohorts with precision.
  • Designing an effective pacing strategy.

This facilitated the platform to record a 3k monthly surge of new buyers and a four-time better Click-through rate than the industry’s average—a clear pointer at benefits accrued from integrating AI into strategies for mobile advertising.

Looking Ahead

“In 2024, advertisers anticipate a further shift towards immersive and cohesive ad formats, which combine a variety of ad formats to create a holistic advertising experience. At Xtend, we believe in turning these changes into strategic advantages. Our AI-powered solutions help brands optimize data, expand to new channels, and future-proof analytics,” added Muralidharan. It attests to the kind of relevance optimized and personalized ad messages at scale are bound to take.

Xtend optimizes AI for data, channel expansion, and analytics with a clear commitment to industry leadership in turning digital advertising challenges into strategic advantages. Xtend’s Global Influence and Expertise With affiliations to over 50 of the largest e-commerce firms and operational spread in 127 countries, all across the globe, such a reach and influence of Xtend in the area of digital marketing is undeniable. Their advanced algorithms, which estimate 10 million buyers are generated monthly, catering to different ranges of diversified advertising needs, is a proof of their level of expertise. With businesses always looking to be in the lead in the fast-evolving digital advert world, part of the measures would be to download the Xtend whitepaper as an accumulation of valuable insight for achievement.

To access the full resource, visit: https://shorturl.at/bcUY3. Xtend’s leading approach to mobile advertising with an AI integration makes highlight not only of the company’s cutting-edge but of businesses’ quest to enhance or improve their digital campaign strategies and in turn making it cost-effective success.

Legal Disclaimer: The Editor provides this news content "as is," without any warranty of any kind. We disclaim all responsibility and liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. For any complaints or copyright concerns regarding this article, please contact the author mentioned above.

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    Surbhi Sharma March 6, 2024 March 6, 2024
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    By Surbhi Sharma
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    I am PhD in Mathematics from IIT Roorkee currently working as a Market Research & Data Analyst. I have a demonstrated history of working with Startups & Corporates across private equity, e-commerce and software product industries.
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