By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In AsiaMarketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    Optus To Showcase The Future of Racing With 5G-Powered VR Track Tour At The Australian Grand Prix 2023
    Optus To Showcase The Future of Racing With 5G-Powered VR Track Tour At The Australian Grand Prix 2023
    11 hours ago
    HP Inc. to Expand Manufacturing Operations in India to Better Serve Domestic and Global Markets
    11 hours ago
    Oxbotica partners with Google Cloud to Accelerate Autonomous Software Deployment
    12 hours ago
    Latest News
    Groom Like A Royal: Bombay Shaving Company’s Partnership with Rajasthan Royals
    7 hours ago
    EazyDiner Raises Rs 40 Crore Funding, Plans to Expand Across India and Middle East
    8 hours ago
    From Fire to Dostana: Exploring Representation of the LGBTQ+ Community in Indian Media
    5 hours ago
    Pepsi’s Updated Design Pays Homage to Its Legacy While Embracing Modernity
    9 hours ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    Non-GAAP Accounting: The Misleading Financial Metrics Used By Companies
    Non-GAAP Accounting: The Misleading Financial Metrics Used By Companies
    4 weeks ago
    electric two wheeler
    From Shark Tank India to Nashik: The Rise of Revamp Moto’s Electric Two-Wheelers
    4 weeks ago
    Travel now pay later
    “Travel Now Pay Later” with SanKash: Financing Options for Your Dream Vacation
    2 weeks ago
    Latest News
    Rankings, Reform and Reflection
    4 days ago
    Revolutionizing Sustainable Transportation: CHARGE+ZONE’s High-Speed Charging Network
    1 week ago
    Uncovering the Domino Effect: How the Silicon Valley Bank (SVB) Collapse Could Trigger a Start-up and Stock Market Meltdown
    2 weeks ago
    Nexus Venture Partners Raises $700 Million Fund to Invest in AI, Fintech and Consumer Startups
    4 weeks ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    Optus To Showcase The Future of Racing With 5G-Powered VR Track Tour At The Australian Grand Prix 2023
    Optus To Showcase The Future of Racing With 5G-Powered VR Track Tour At The Australian Grand Prix 2023
    11 hours ago
    UpGrad Raises $36.4 Million in Rights Issue Led by Temasek and Co-Founder Ronnie Screwvala
    14 hours ago
    Axiata Group Bhd
    Axiata Group Bhd Appoints Vivek Sood as Group CEO and Managing Director
    1 day ago
    Latest News
    E-Commerce Platforms Brace for Impact as Indian Government Mulls Related Party Sales Ban
    7 hours ago
    Groom Like A Royal: Bombay Shaving Company’s Partnership with Rajasthan Royals
    7 hours ago
    EazyDiner Raises Rs 40 Crore Funding, Plans to Expand Across India and Middle East
    8 hours ago
    Pepsi’s Updated Design Pays Homage to Its Legacy While Embracing Modernity
    9 hours ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    Rankings, Reform and Reflection
    4 days ago
    Employer reputation
    Mastering the Art of Employee Branding: Key Strategies for Employers and Job Seekers
    6 days ago
    Eyewear fashion
    See Clearly in Style: The Best Eyewear Brands in India
    6 days ago
    Latest News
    Packaged Protein Foods and Sustainability: Balancing Convenience with Environmental Impact
    10 hours ago
    New Puma campaign aims to integrate sports into Indian education system
    5 hours ago
    American Eagle and Elf Beauty join forces for a clothing-inspired makeup collection
    14 hours ago
    Snap Inc.’s ARES: Revolutionizing the Virtual Try-On Experience for Customers
    1 day ago
  • Stories
  • Videos
    • Videos Gallery
    • The Opinion Scout
    • Step By Step with Azleen
    • Market Masters Series
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: Remembering Satish Kaushik: The Bollywood Star who Made Eggs Fun
Share
Sign In
Notification Show More
Latest News
e-commerce regulations
E-Commerce Platforms Brace for Impact as Indian Government Mulls Related Party Sales Ban
News
Bombay shaving company
Groom Like A Royal: Bombay Shaving Company’s Partnership with Rajasthan Royals
Business Marketing
EazyDiner
EazyDiner Raises Rs 40 Crore Funding, Plans to Expand Across India and Middle East
Business Marketing
LGBTQ+ Community
From Fire to Dostana: Exploring Representation of the LGBTQ+ Community in Indian Media
Marketing
Pepsi
Pepsi’s Updated Design Pays Homage to Its Legacy While Embracing Modernity
Business Marketing
Aa
Marketing In AsiaMarketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Stories
  • Videos
    • Videos Gallery
    • The Opinion Scout
    • Step By Step with Azleen
    • Market Masters Series
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Marketing > Remembering Satish Kaushik: The Bollywood Star who Made Eggs Fun
Marketing

Remembering Satish Kaushik: The Bollywood Star who Made Eggs Fun

profile
Last updated: 2023/03/15 at 6:53 PM
Eshita
Share
2 Min Read
satish kaushik
SHARE

The recent passing of Bollywood actor Satish Kaushik has brought to mind one of his memorable advertisements from the 1980s promoting eggs. The ad was produced by the National Egg Coordination Committee (NECC), which was created by Dr. BV Rao of Venkateshwara Hatcheries to combat the exploitation of poultry farmers. However, NECC faced the challenge of increasing egg consumption among Indians, which led to the creation of an ad campaign that highlighted the benefits of eggs. One of these ads featured Kaushik, who was a popular actor at the time.

Source: https://www.youtube.com/

The egg ad was directed by Kailash Surendranath, who did not know Kaushik personally. However, the actor was supportive and cooperative throughout the production. Kaushik did not even ask for a fee for his endorsement. The ad featured Kaushik as a magician who pulls eggs out of his hat instead of pigeons, which struck a chord with kids. The ad was ahead of its time in terms of visual effects, as it featured an egg floating in the air before Kaushik caught it. Surendranath revealed that they used an invisible thread for this effect, which was also used in the movie Mr. India.

Also Read: The Unlikely Success Story of Barbie: A Polarising Icon

The ad was a huge success and was shown in cinemas and on television. It became popular for its catchy jingle, which was a re-make of a song from a 1947 movie called Shehnai. The ad also contributed to increasing egg consumption in India, which was the primary goal of NECC’s campaign. Surendranath shared that he and Kaushik used to greet each other with the jingle whenever they met after the ad’s production.

Overall, the egg ad featuring Satish Kaushik was a memorable and effective campaign that promoted the benefits of eggs in a creative way.

You Might Also Like

Groom Like A Royal: Bombay Shaving Company’s Partnership with Rajasthan Royals

EazyDiner Raises Rs 40 Crore Funding, Plans to Expand Across India and Middle East

From Fire to Dostana: Exploring Representation of the LGBTQ+ Community in Indian Media

Pepsi’s Updated Design Pays Homage to Its Legacy While Embracing Modernity

Optus To Showcase The Future of Racing With 5G-Powered VR Track Tour At The Australian Grand Prix 2023

Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: Advertisements, Eggs, NECC, Satish Kaushik, Visual effects

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    Eshita Chaurasia March 15, 2023
    Share this Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    profile
    By Eshita Chaurasia
    With a Post Graduate degree from NIFT and 9 years of experience, I am a skilled professional in Fashion Marketing, Brand Management, and Fashion/Retail Merchandising.
    Previous Article biometrics The Future of Identity: Survey Reveals Consumer Preference for Passwordless Authentication and Biometrics
    Next Article The Metaverse: A New Realm Of Opportunity For Hong Kong Marketers The Metaverse: A New Realm Of Opportunity For Hong Kong Marketers
    Leave a comment Leave a comment

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

    Follow US

    8k Followers Follow
    3.3k Followers Like
    1.1k Followers Follow
    178 Followers Follow
    123 Subscribers Subscribe

    Latest News

    e-commerce regulations
    E-Commerce Platforms Brace for Impact as Indian Government Mulls Related Party Sales Ban
    News 7 hours ago
    Bombay shaving company
    Groom Like A Royal: Bombay Shaving Company’s Partnership with Rajasthan Royals
    Business Marketing 7 hours ago
    EazyDiner
    EazyDiner Raises Rs 40 Crore Funding, Plans to Expand Across India and Middle East
    Business Marketing 8 hours ago
    LGBTQ+ Community
    From Fire to Dostana: Exploring Representation of the LGBTQ+ Community in Indian Media
    Marketing 8 hours ago

    You Might also Like

    Bombay shaving company
    BusinessMarketing

    Groom Like A Royal: Bombay Shaving Company’s Partnership with Rajasthan Royals

    7 hours ago
    EazyDiner
    BusinessMarketing

    EazyDiner Raises Rs 40 Crore Funding, Plans to Expand Across India and Middle East

    8 hours ago
    LGBTQ+ Community
    Marketing

    From Fire to Dostana: Exploring Representation of the LGBTQ+ Community in Indian Media

    8 hours ago
    Pepsi
    BusinessMarketing

    Pepsi’s Updated Design Pays Homage to Its Legacy While Embracing Modernity

    9 hours ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US

      © 2023 Marketing In Asia. All Rights Reserved.

      • Disclaimer
      • Terms of Service
      • Privacy Policy
      en English
      ar Arabiczh-CN Chinese (Simplified)en Englishtl Filipinohi Hindiid Indonesianja Japaneseko Koreanms Malayvi Vietnamese
      Join the growing tribe of Marketing In Asia!

      Subscribe to our newsletter and never miss our latest updates, news, videos, podcasts etc..

        Zero spam, Unsubscribe at any time.

        Removed from reading list

        Undo