Apna, India’s foremost professional networking and job platform, unveiled its empowering #MakeYourBreak campaign on Mother’s Day, May 14, 2023. This campaign is a heartfelt dedication to mothers seeking to rekindle their professional journeys after dedicating years to their families.
Statistics reveal a sobering reality – 73% of Indian women step away from their jobs post-childbirth, and only 27.8% find themselves employed or self-employed three years after giving birth. In this context, Apna’s innovative #MakeYourBreak campaign aims to dismantle barriers and enable mothers to confidently resume their careers.
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Apna’s campaign offers a comprehensive package of solutions that are designed to cater to the unique needs of women restarting their careers. These include flexible, part-time, or remote job options and training programs to help them catch up with the latest industry trends and technologies.
Beyond offering job opportunities, the #MakeYourBreak campaign also focuses on highlighting the hurdles faced by working mothers. These include a lack of self-confidence, limited job opportunities, non-inclusive workplace cultures, fear of acceptance, unsupportive families, and pay gaps. To tackle these issues, Apna has partnered with over 1000 creators to share stories and advocate for a supportive work environment for women resuming their careers after a break.
Nirmit Parikh, Apna’s Founder & CEO, commented, “Apna values the unique skills and potential of mothers and believes they shouldn’t have to choose between their family and career. Our initiative seeks to foster an inclusive work culture that respects the needs and aspirations of mothers, offering job opportunities that are tailored to their preferences.”
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Apna’s initiative encompasses a range of job listings from junior to senior positions, ensuring that everyone finds an opportunity that suits them. The impact of the #MakeYourBreak campaign is broader than just facilitating mothers’ re-entry into the workforce. It promotes gender equality and diversity, inspiring other organizations to foster a more inclusive and supportive work culture.
This news piece is based on the #MakeYourBreak campaign launched by Apna as reported by Adgully.
