Sydney, August 28, 2024 – Australia’s beloved chicken chain, Red Rooster, has unveiled its latest campaign, “Crunch Time,” just in time for the Footy Finals season. This short-term, high-impact blitz is designed to entice sports fans to indulge in Red Rooster’s signature fried chicken and burgers while celebrating the brand’s long-standing sports partnerships.
Celebrating Long-Term Sports Partnerships
Red Rooster’s “Crunch Time” campaign marks a significant moment in the brand’s history, spotlighting its long-standing sponsorships of the NRL’s Sydney Roosters, AFL’s St Kilda FC, and Touch Football Australia. Spearheaded by a dynamic 15-second spot and three engaging 6-second iterations, the campaign stars Sydney Roosters players Joseph Sua’ali’i, Sam Walker, and Sandon Smith. These TVCs will roll out across Free-to-Air (FTA), social media platforms, digital channels, and in-restaurant displays starting August 28.
Ashley Hughes, Director of Marketing at Red Rooster, expressed the brand’s excitement about bringing this campaign to life. “Reds has been a sponsor of the Roosters for years, but this is the first campaign we have created celebrating the partnership. The campaign centres around the idea that Roosters players know Final Season is crunch time and they need to focus, but Reds decides to introduce them to a new version of Crunch Time, tempting them to satisfy their chicken cravings and test how focused they really are,” explained Hughes.
Temptation Meets Focus in Crunch Time
The TVCs take a light-hearted approach, depicting humorous training sessions where the players face an unusual challenge: resisting the allure of Red Rooster’s crunchy fried chicken. “The TVCs highlight some tongue-in-cheek training sessions, putting the players (Smith, Sua’ali’i, and Walker) through their paces in a dedicated and unusual challenge, testing how they resist the temptation to try our crunchy fried chicken,” Hughes concluded.
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Limited Edition Crunch Time Box
To complement the campaign, Red Rooster is introducing a special Crunch Time Box, featuring the logos of all three major sports partners – the Sydney Roosters, St Kilda FC, and Touch Football Australia. For the first time, the box includes a gift with purchase: a collectible mini football, available in three unique designs.
The Crunch Time Box and mini footballs will be available for a limited six-week period, starting August 28, across Red Rooster restaurants nationwide. Customers can enjoy these through Drive-Thru, Dine-In, Takeaway, Click & Collect, and Delivery options – just in time to fuel up for the Footy Finals season.
