In an exciting new development, realestate.com.au has teamed up with the acclaimed creative agency 72andSunny to unveil their latest brand strategy and creative platform. The ‘Keep Moving’ campaign is designed to inspire and motivate buyers, sellers, and renters to advance in their property journey, with Australia’s leading property website by their side every step of the way.
The centerpiece of this ambitious campaign is a film directed by Finch’s award-winning Australian director, Nick Ball. This film premiered during the coverage of the Paris Olympics on Saturday, 27 July, marking the start of a comprehensive multi-channel campaign. This campaign will be showcased across TV, BVOD, YouTube, out-of-home (OOH), cinema, radio, digital display, digital audio, and social media, with the expertise of independent media agency, Kaimera.
The ‘Keep Moving’ platform tells an empathetic story, depicting the highs and lows of finding a new home. It emphasizes how realestate.com.au assists buyers, sellers, and renters in navigating their way forward with a highly personalized property experience. With a staggering 10.8 million people visiting the platform each month, and boasting more homes for sale than any other site, realestate.com.au is uniquely positioned to support Australians in their property endeavors.
Sarah Myers, General Manager Audience & Marketing at REA Group, expressed her enthusiasm: “As a leading Australian brand, we are proud to continue to feature Australian music and work with Australian talent across our campaigns. Eurogliders’ track, ‘Heaven (Must Be There)’, became the heart of this story with the lyrics and composition perfectly narrating the many lows and highs of the featured family’s journey.
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“Our focus on deeply personalizing the property experience helps arm property seekers with the right tools, and the confidence, to find their own piece of heaven. As we move into the key spring property season, our audience continues to grow and we’re seeing strong consumer engagement with an ongoing uplift in buyer enquiries on our platform.”
Laura Popa, Head of Brand at 72andSunny, added: “The strategy positions realestate.com.au as a trusted partner empowering and supporting all Australians to progress their property journey. We are really proud to work alongside realestate.com.au, Finch, and Kaimera to craft this story and campaign.”
Future iterations of the campaign will highlight realestate.com.au’s property value estimation tool, realEstimate, and finding the right home loan with Mortgage Choice, along with introducing exciting new product features.
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