In a strategic move to bolster its client-centric approach, Havas Media Network Australia has promoted Alastair Baker to the newly established role of Chief Planning Officer. This announcement follows Havas’ significant $400 million EU investment in data, technology, and AI, aimed at evolving its global strategy.
Previously serving as Head of Planning, Baker has been a pivotal figure in driving innovative projects that spurred client growth. In his enhanced role, he will focus on developing local strategies that harness the full potential of Havas’ Converged capabilities, enabling hyper-personalized marketing solutions. This initiative aligns with Havas’ vision to offer marketers a unified customer view and seamless integration of all agency capabilities, including modeling, eCommerce, search, content, and multi-channel activities.
Baker’s new role is integral to Havas’ mission of providing solutions that meet the evolving needs of marketers, who are increasingly challenged to achieve more with fewer resources. Virginia Hyland, CEO of Havas Media Network, emphasized this point, stating, “We are at a critical time in our industry where marketers are feeling the loaded pressure from their businesses to do more with the same or lower budgets, do more with the same team. Our goal is to simplify the complicated for them.”
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Alastair Baker, bringing over 15 years of experience across media, creative, and digital agencies in the UK and Australia, is well-prepared for this role. His past tenures at Dentsu X UK, Vizeum UK, and iProspect in Melbourne have equipped him with a diverse skill set tailored for this strategic position.
Baker expressed his enthusiasm for the new role, saying, “I’m energized by Havas’ investment in technology and data to deliver best-in-market solutions for clients. This new role is an exciting part of that commitment and a personal chapter I’m looking forward to greatly.”
Starting immediately, Baker will introduce an integrated Converged planning process and an enhanced data and tool strategy to foster smarter, profit-driven decisions for clients. His focus will be on driving both short-term and long-term profitable growth, enabling brands to gain a competitive edge by increasing their base of returning high-value customers.
As the media landscape continues to evolve, Havas Media Network is poised to lead the charge, ensuring its clients remain at the forefront of industry innovations and market trends.
About Havas
Founded in 1835 in Paris, Havas is one of the world’s largest global communications networks, with more than 23,000 people in over 100 markets sharing one single mission: to make a meaningful difference to brands, businesses, and people. Havas has developed a seamlessly integrated global strategy and operating system, Converged, designed to answer clients’ needs for standout, cross-functional, end-to-end communications solutions, supercharged by data, tech and AI, but powered by humans. Through its 70+ Havas Villages around the world, covering all communication activities, Havas’ teams work together with agility and in perfect synergy to offer tailor-made, innovative solutions to clients that support them in their positive transformation. Havas is committed to building a diverse culture where everybody feels they belong and can be themselves and thrive. Havas integrated into Vivendi, a global leader in media, entertainment, and communications, in December 2017. Further information about Havas is available at www.havas.com.
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