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Marketing In Asia > Blog > Business > Feature Stories > Qatar Airways Launches ‘Taking You Back Home’ Campaign
Feature Stories

Qatar Airways Launches ‘Taking You Back Home’ Campaign

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Last updated: 2020/09/18 at 12:00 AM
Editorial Team
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Airbus A350-900 aircraft A7-ALC becomes Qatar Airways’ 100th aircraft to be fitted with high-speed Super Wi-Fi, which has connected millions of passengers since 2018

Qatar Airways is celebrating the launch of its 100th aircraft to feature high-speed ‘Super Wi-Fi’ connectivity, enabling passengers to stay in touch with families, friends and colleagues while on board using the fastest broadband service available in the sky. With its 100th Super Wi-Fi enabled aircraft, Qatar Airways now offers the largest number of aircraft equipped with the most superior high-speed broadband on board in Asia, the Middle East and North Africa.

Airbus A350-900 aircraft number A7-ALC became the 100th member of the Qatar Airways fleet to feature the high-speed Super Wi-Fi service using the award-winning GX Aviation technology from global mobile satellite communications provider, Inmarsat. The service is being rolled out across the airline’s fleet and since its launch in 2018 has enabled millions of passengers to browse the internet, check social media, stream videos and more whilst relaxing on board.

Qatar Airways passengers on flights fitted with GX Aviation can receive up to one hour free access to the Super Wi-Fi service, with the ability to purchase full-flight access if more online time is needed.

Qatar Airways Group’s Country Manager for Malaysia and Brunei, Dato’ Muzammil Mohamad, said: “As a leader of innovation within the global aviation industry, Qatar Airways already operates one of the youngest and most technologically-advanced fleet in the skies. Where other airlines are reducing their wi-fi offering, Qatar Airways is expanding it.

“With connection to our loved ones and friends now more important than ever during these challenging times, we are delighted to work with Inmarsat and its GX Aviation technology to bring high-speed Super Wi-Fi broadband to passengers on board our fleet as part of Qatar Airways’ exceptional five-star service.”

Inmarsat Aviation President, Mr. Philip Balaam, said: “Qatar Airways is world renowned for offering a superior onboard experience, which is enjoyed by millions of loyal passengers across the world. We are pleased that our GX Aviation inflight broadband has become such an important component of that experience on the airline’s extensive fleet. Feedback from passengers has been hugely positive and now, with the service being available on 100 aircraft, even more can enjoy the best connectivity in the skies.”

Closer to home, Qatar Airways has launched the ‘Taking You Back Home’ campaign’ with the aim of flying Malaysians safely back home in the midst of the COVID-19 pandemic. In addition to the Super Wi-Fi offering, passengers flying back to Malaysia from destinations such as London, Copenhagen, Istanbul, Dubai, Manchester, Paris, Milan, France, Edinburgh and Rome will also be offered 10KG of Extra Baggage Allowance. Qatar Airways has never stopped flying throughout the pandemic and the airline has taken necessary precautions such as the onboard safety measures for passengers and cabin crew which include the provision of Personal Protective Equipment (PPE) for cabin crew and a complimentary protective kit and disposable face shields for passengers.

Qatar Airways Group’s Country Manager for Malaysia and Brunei, Dato’ Muzammil Mohamad mentioned: “Our commitment towards excellence will never waver even during these tough times. In fact it makes us more determined to keep pushing boundaries so that we continue improving on our service delivery to our passengers, who remain our utmost priority. We know how important it is to stay connected to our loved ones no matter our location considering the current situation, thus we’ve taken it upon ourselves to help alleviate our passengers’ worries when they’re up in the sky through our high-speed ‘Super Wi-Fi’.”

The airline currently operates over 650 weekly flights to more than 85 destinations across the globe including 27 destinations in Asia-Pacific, 32 in Europe and nine in North America. Not to mention, Qatar Airways remains committed in operating two daily flights out of Kuala Lumpur to ensure passengers can travel back to their homes.

A multiple award-winning airline, Qatar Airways was named ‘World’s Best Airline’ by the 2019 World Airline Awards, managed by Skytrax. It was also named ‘Best Airline in the Middle East’, ‘World’s Best Business Class’, and ‘Best Business Class Seat’, in recognition of its ground-breaking Business Class experience, Qsuite. It is the only airline to have been awarded the coveted ‘Skytrax Airline of the Year’ title, which is recognised as the pinnacle of excellence in the airline industry, five times. HIA was recently ranked “Third Best Airport in the World”, among 550 airports worldwide, by the Skytrax World Airport Awards 2020. 

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    Editorial Team September 18, 2020 September 18, 2020
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