In an unprecedented move, Amazon Prime Video in collaboration with Doordarshan, has unveiled the first season of “Swaraj”, a series that delves deep into the heroic tales of India’s freedom struggle. This initiative was further complemented by the launch of “Sardar: The Game Changer” by Doordarshan, marking the 150th birth anniversary of Sardar Vallabhbhai Patel. These launches symbolize a monumental step in bringing to light the valor and sacrifice of countless unsung heroes and visionaries who shaped India’s destiny.
Union Minister for Information and Broadcasting, Shri Anurag Singh Thakur, heralded these series as a significant tribute to the indomitable spirit of those who fought for India’s freedom. “Today is a moment of pride for us and a true tribute to all those unsung great heroes of our independence who sacrificed everything for the country,” Shri Thakur remarked during the launch event in Mumbai.
“Swaraj”, inspired by the “Azadi Ka Amrit Mahotsav” national campaign initiated by Prime Minister, Shri Narendra Modi, aims to shed light on lesser-known stories of bravery and struggle throughout India’s prolonged battle for independence. Spanning 75 episodes, this series is a comprehensive portrayal of the myriad facets of colonialism and the relentless quest for ‘Swaraj’ or self-rule. Shri Thakur emphasized the series’ role in recontextualizing historical narratives that were previously shaped by colonial interests, stating, “These are the wars which got lost somewhere in the pages of history.”
“Sardar: The Game Changer” is another gem in this cultural renaissance, celebrating the life and legacy of Sardar Vallabhbhai Patel, a pivotal figure in India’s independence movement and the unification of the nation. This 52-episode series commemorates the visionary leadership and strategic acumen of Patel, affectionately known as the ‘Iron Man of India’.
These series not only aim to educate and entertain but also to instill a deep sense of pride in India’s rich historical legacy among the younger generation. Shri Thakur’s message was clear: embracing our history is the cornerstone of envisioning a prosperous future for India.
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In his address, Shri Sushant Sreeram, Country Director, Prime Video, India, reiterated the platform’s commitment to celebrating India’s diverse culture and history, while Abhimanyu Singh, the producer of “Swaraj”, highlighted the series’ exploration of India’s journey from 1498 to 1947.
As these series make their way to audiences nationwide, they promise to be a catalyst for reflection, appreciation, and understanding of India’s complex and vibrant history, making India the ‘Content Hub of the World’.
About Prime Video
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Prime Video is just one of the many benefits of a Prime membership, available for just ₹1499/ year. Amazon Prime is designed to make your life better every single day as it provides the best of shopping, savings, and entertainment in one single membership. In India, members get Free Same-day/1-day delivery on eligible items, access to exclusive deals, early access to shopping events, exclusive access to our global shopping event Prime Day; and unlimited access to award-winning movies & TV shows with Prime Video, unlimited access to more than 100 million songs, ad-free and millions of podcast episodes with Amazon Music, a free rotating selection of more than 3,000 books, magazines and comics with Prime Reading, access to monthly free-in game and benefits with Prime Gaming. Prime members can also earn unlimited 5% cashback on all purchases on Amazon.in using the Amazon Pay ICICI Bank credit card i.e., Co-Branded Credit Card (CBCC) as compared to 3% for customers without Prime membership. Go to www.amazon.in/prime to learn more about Prime.
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- Prime Video Mobile Edition: Consumers can also enjoy Prime Video’s exclusive content library with Prime Video Mobile Edition at ₹599 per year. This single-user, mobile-only annual video plan offers everyone access to high-quality entertainment exclusively on their mobile devices. Users can sign-up for this plan via the Prime Video app (on Android) or website.
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- Rent: Consumers can enjoy even more movies from new releases to classic favourites, available to rent – no Prime membership required. View titles available by visiting primevideo.com/store. The rental destination can be accessed via the STORE tab on primevideo.com and the Prime Video app on Android smart phones, smart-TVs, connected STBs, and Fire TV stick.
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