The Premier League Trophy is coming to Kuala Lumpur this August, and Guinness is inviting eligible Premier League fans to be part of a moment that will go down in football history.
From 22 to 24 August 2025, the iconic Trophy will be on display at Pavilion KL. On the first day, Friday, 22 August, Guinness is assembling a ceremonial Guard of Honour to welcome the Trophy’s arrival, and they’re looking for 100 passionate individuals to lead the way.
“In our second year as a Premier League sponsor, we’re honoured to bring a piece of that magic to those who usually cheer from behind a screen. Football has a unique way of creating connections between friends, families, strangers at the bar, and even fans of rival clubs.
Some follow the game, others follow the people who love it. Recruiting 100 Guards of Honour is our tribute to all of them,” said Joyce Lim, Marketing Manager at Guinness Malaysia.
What is a Guard of Honour?
The Guard of Honour is a long-standing tradition in football. A moment where players, legends, or symbols of the game are welcomed with pride and respect. In this case, it’s the fans who take centre stage.
The selected Guards of Honour will line the Trophy’s entrance route, wearing their club jerseys and official Guinness gear, creating a powerful show of unity as the Trophy makes its grand entrance.
Guinness Guards of Honour will also receive an exclusive Guinness scarf and cap to wear during the ceremony, along with being one of the first to take a photo with the Premier League Trophy. After the event, they’ll also receive a complimentary can of Guinness Draught in Can, while stocks last.*
Becoming a Guard of Honour
To apply and bring a friend along as Guinness Guards of Honour, visit @GuinnessMY on Instagram and look for the recruitment post. Comment on why the two of you are the ultimate football fans, tag your football buddy and include #LovelyDayForAGuinness to join the celebration. Fifty winners will be selected, with each winner and their nominated friend making up the 100 Guards of Honour. Submissions close at 12:00 PM (MYT) on 17 August 2025.
For the rest of the weekend, on 23 and 24 August, the Trophy will be open to the public for viewing, photo opportunities and a cinematic slow motion video moment. Fans who show up in a Premier League jersey will also be eligible to redeem a pint of Guinness Draught or a can of Guinness Draught*, at Arthur’s Storehouse while stocks last. *
*Items associated with the role are subject to availability. Guinness and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Guinness Malaysia advocates responsible consumption and urges consumers not to drink and drive.
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