PRecious Communications Embarks on Leadership Transformation
Significant leadership changes at PRecious Communications have been disclosed as part of a larger strategy to bolster the company’s position in the integrated communications arena. The goal of this project is to strengthen the agency’s capacity for innovation and adapt to the dynamic nature of the industry in Southeast Asia and beyond.
Leadership Evolution for Strategic Expansion
Robin Chang, who previously held the position of Vice President for Brand Communications and Strategy, has now ascended to the role of Senior Vice President for Life (consumer brands) and INC (corporate and government practice). This shift marks a significant expansion in Chang’s responsibilities, aligning with the agency’s ambitious growth plans.
In a parallel development, Arundhati Saha, the erstwhile Director of Strategic Advisory, has been promoted to Vice President for Strategic Advisory. Her new role puts her at the helm of the Edge (technology) and Sparks (startups) teams, leveraging her extensive experience to drive PRecious Communications’ strategic endeavors.
Founder’s Confidence in New Leadership
Lars Voedisch, the Founder and Managing Director of PRecious Communications, expressed his unwavering confidence in these new appointments. “Robin and Arun, alongside their teams, have been instrumental in the continued growth of PRecious Communications by providing strategic client advisory. Their leadership and collaborative efforts have not only steered our agency through challenges but have also laid the foundation for continued innovation and excellence,” he stated. Voedisch’s endorsement highlights the strategic significance of these appointments for the agency’s future trajectory.
Robin Chang’s Visionary Approach
Boasting over 15 years of experience in the communications field, Robin Chang has been a key player in managing diverse client portfolios and spearheading award-winning campaigns. His vision for his new role is both ambitious and forward-thinking. “I am very thankful for this opportunity to expand my portfolio and foster growth both in our team and the business, spanning regional corporate, consumer, and integrated endeavors. My vision is to implement best practices that transcend PR advisory and consulting, crafting brand-led initiatives woven with compelling storytelling that significantly influence business growth,” Chang elaborated.
Arundhati Saha’s Strategic Focus
With a two-decade-long career in managing client relationships across various sectors, Arundhati Saha steps into her new role with a clear focus. She aims to use her experience to drive innovative strategies in the technology sector. “I am excited to take on this new challenge especially at a time when Southeast Asia’s digital economy is on an upward trajectory. My focus includes adding significant depth to the team and expanding our expertise into the region as we collaborate even closer with the newly minted capabilities of PRecious IMPACT to address client challenges and deliver integrated solutions,” Saha explained.
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A New Era for PRecious Communications
These strategic appointments signal a pivotal moment for PRecious Communications. The agency is poised to enhance its capabilities, foster innovation, and enter a new era of cohesive and forward-thinking leadership under Robin Chang and Arundhati Saha. Committed to delivering award-winning solutions and exceptional service, PRecious Communications is set to continue its legacy in the integrated communications landscape, adeptly navigating and thriving in the dynamic markets of Southeast Asia and beyond.
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