PRecious Communications Elevates Digital Marketing and Social Media Expertise with PRecious IMPACT
PRecious Communications, an esteemed integrated communications agency recognized for its award-winning approaches, has announced a significant enhancement to its service offerings. The introduction of PRecious IMPACT marks a strategic move to bolster the agency’s proficiency in content creation, digital marketing, and social media.
Industry Expert Pauline Yoong to Lead PRecious IMPACT
Pauline Yoong, a renowned figure in the agency landscape, takes the lead as the PRecious IMPACT Regional Head. With an impressive background spanning over two decades, including pivotal roles at Strategic DigitaLab and Godfrey Q, Yoong’s expertise lies in steering marketing strategies and executing campaigns that resonate across the Asia Pacific and Japan regions. Her appointment symbolizes PRecious Communications’ commitment to staying ahead in an ever-changing industry.
Lars Voedisch on the Mission of PRecious IMPACT
Lars Voedisch, Founder and Managing Director of PRecious Communications, shared his vision for the new initiative, “Today, clients are less concerned about formats or channels. What matters most is the end goal – the impact to help them reach their business objectives. We have created award-winning social media and digital content for several years. Now, with IMPACT, we bring that deep understanding of the evolving needs of the digital age to deliver tangible and lasting results,” he stated. Voedisch highlighted the importance of identifying and engaging with target audiences in their preferred spaces, such as LinkedIn for thought leadership or TikTok for influencer campaigns.
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A Holistic Approach for Brand Success
PRecious IMPACT aims to guide brands through the complex digital world via memorable campaigns. It encompasses digital strategy and marketing, social media management, content strategy, thought leadership, executive branding, and profiling. The initiative integrates the existing Content, Strategy, and Insights team under one umbrella, emphasizing a unified and synergistic approach.
Pauline Yoong on Innovating Communication Strategies
“In the fast-paced digital age marked by rapid changes and emerging trends, PRecious IMPACT prioritises continuous innovation in storytelling techniques and communication strategies. Our goal is to keep brands in sync with the ever-evolving digital landscape. We are committed to delivering measurable results by ensuring that the outcome of each communication strategy is quantifiable,” said Pauline Yoong, elucidating the goals of PRecious IMPACT.
Enhanced Value in Public Relations
“PRecious IMPACT service offerings will further enhance the value of public relations, by providing an integrated approach of utilising earned, owned, shared, and paid media to drive our clients’ business objectives. We are looking to create an impact in the work we do, and for the brands we work with,” Yoong added, emphasizing the comprehensive nature of the services.
Fostering Impactful Connections for Brand Success
The inception of PRecious IMPACT is a testament to PRecious Communications’ dedication to remaining at the forefront of industry trends and meeting client expectations. This strategic addition is set to empower brands, foster impactful connections, and unlock new avenues for success in the dynamic digital landscape.
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