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Marketing In Asia > Blog > Marketing > Campaign > Atlas Copco Spearheads Sustainability with ‘Go Green Singapore’ Campaign
CampaignEventMarketingPress Release

Atlas Copco Spearheads Sustainability with ‘Go Green Singapore’ Campaign

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Last updated: 2023/12/07 at 5:54 PM
Gaurav Mishra
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Atlas Copco
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Singapore, 04 December 2023 – Atlas Copco, a leader in sustainable industrial solutions, has announced the launch of its ambitious ‘Go Green Singapore’ campaign. This initiative, centered at their Singapore Customer Center in Tuas Avenue, marks a significant step towards sustainability, showcasing a series of collaborations with renowned sustainable technology providers.

Innovative Green Projects Unveiled

The campaign’s first phase includes the installation of a rooftop solar system in partnership with NEFIN, transitioning the company’s vehicle fleet to electric vans, and a pioneering rainwater harvesting project. These initiatives are part of Atlas Copco’s commitment to reducing Scope 1 and 2 carbon emissions by 46%, and 28% from Scope 3, from 2019 to 2030.

A Collaborative Effort for a Sustainable Future

Horst Wasel, Vice President of Atlas Copco Holding Southeast Asia and Oceania, shared his insights: “For many years, we have been focusing on manufacturing energy efficiency products. We’ve also designed a virtual showroom showcasing our finest sustainable innovations to help our clients kickstart their journey to sustainability. In unison with the UN’s 2030 Sustainable Development Agenda and Paris Agreement, Singapore’s commitment to achieving the global goal is emphasised in its Green Plan. Hence, the decision to promote sustainable practices with trusted sustainable energy providers, like NEFIN, comes rather intuitively.”

Also Read: McDonald’s Taiwan Marks 40 Years with ‘Simple Happiness’ Campaign by Leo Burnett

Offsetting Carbon Emissions with NEFIN

The collaboration with NEFIN is set to offset 3,783 tonnes of carbon emissions through the adoption of carbon-neutral solutions. Glenn Lim, CEO of NEFIN, presented a milestone certificate to Khalid Shaikh, GM from Atlas Copco, marking this significant achievement.

Embracing Rainwater Harvesting and Electric Vehicles

In response to Singapore’s limited water supply and the expected doubling of water demand by 2065, Atlas Copco has partnered with Hydro Dynamic Engineering to implement a rainwater harvesting project. Patrick Tan, Managing Director of Hydro Dynamic Engineering, commented on the collaboration, emphasizing the importance of water conservation and environmental responsibility.

Additionally, Atlas Copco is transitioning to electric vehicles (EVs), with plans to convert 90% of their fleet by the third quarter of 2024. To support this shift, they have installed AC chargers by eChargz within their premises. Benjamin Chua, General Manager of eChargz, expressed pride in being selected to tailor the EV charging infrastructure for Atlas Copco.

A Commitment to Net Zero Carbon Emissions

Atlas Copco’s ‘Go Green Singapore’ campaign is a testament to their dedication to sustainable practices and their role in supporting Singapore’s long-term goal of net-zero carbon emissions. This initiative not only reflects Atlas Copco’s commitment to environmental stewardship but also sets a benchmark for sustainable industrial practices in Singapore and beyond.

About Atlas Copco Group

Atlas Copco Group enables technology that transforms the future. We innovate to develop products, services and solutions that are key to our customers’ success. Our four business areas offer compressed air and vacuum solutions, energy solutions, dewatering and industrial pumps, industrial power tools, and assembly and machine vision solutions. In 2022, the Group had revenues of BSEK 141 and 49,000 employees.

Website: www.atlascopcogroup.com

About NEFIN

NEFIN is a premium green independent power producer (IPP) offering bespoke carbon-neutral technologies & financing solutions in Asia Pacific. NEFIN, together with JV partner ACEN Corp., has worked with numerous multinational corporations and large local businesses, delivering renewable energy solutions at utility-scale, commercial and industrial levels. ACEN is listed in the Philippines (PSE: ACEN) and is part of the Ayala Corporation, one of the largest conglomerates in the Philippines, founded by the Ayala family in 1834.Leveraging its diverse, cross-functional team, NEFIN provides comprehensive energy efficiency assessments and a full suite of services to evaluate the ESG impact and commercial viability of projects through innovative approachesto technology under its unified energy management platform.With a mission of “Achieving Carbon Neutrality for You”, NEFIN is committed to the global climate goals and aims to accelerate the decarbonisation of our client portfolios. Recent advancements include NEFIN’s expansion to encompass battery storage solutions and the exploration of additional methods to offset carbon for our clients. NEFIN believes the future of the world is everyone’s responsibility and strives to redefine energy boundaries towards a sustainable future.

Legal Disclaimer: The Editor provides this news content "as is," without any warranty of any kind. We disclaim all responsibility and liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. For any complaints or copyright concerns regarding this article, please contact the author mentioned above.

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TAGGED: Atlas Copco Sustainability, Carbon Emission Reduction, Electric Vehicle Fleets, Go Green Singapore Campaign, green, nergy Initiatives, Rainwater Harvesting Projects, Sustainable Technology in Singapore

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    Gaurav Mishra December 7, 2023 December 7, 2023
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    By Gaurav Mishra
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