PRecious Communications, a multi-award-winning integrated communications agency combining traditional and digital capabilities, is strengthening its regional capabilities with the appointment of Arun Saha as new regional head of the technology brands practice PRecious EDGE.
“Expanding our team strategically and appointing senior leaders reflects our agency’s commitment towards strengthening our capabilities as an integrated communications agency for the Greater Southeast Asia region. I am excited to work alongside Arun to elevate our PRecious EDGE team to greater heights across markets, as she brings strategic insights, creative execution and real thought leadership experience to the team,” said Lars Voedisch, Managing Director, PRecious Communications.
Arun will provide high-level advisory to PRecious’ growing portfolio of global, regional, and local technology brands. These include AppsFlyer, Princeton Digital Group (PDG), and Tech Data, among others. During her nearly two decades in the industry, Arun worked with a multitude of brands such as Canon, Hitachi, and Savvis. She has also led the regional communications strategy for global networks like Omnicom Media Group and Havas. With expertise in stakeholder management, sustainability, and corporate reputation, Arun has advised and earned the trust of the C-suites. Her belief is that every brand, no matter how abstract, has a story to tell and great content brings it to life.
“The transformative difference that technology brings to business and the opportunity to communicate those stories is extremely exciting. PRecious Communications has deep rooted expertise in this sector. I am delighted to join the organisation at a time of phenomenal growth and momentum, and contribute to its integrated value proposition,” said Arun Saha, Director of Strategic Advisory for PRecious EDGE.
PRecious recorded a strong start to 2022 and is on track to more than double its APAC headcount this year to 100 people. The agency recently won Gold as the best PR Team of the Year, as well as Silver in the categories “Best CSR Communications” for its Stroke Services campaign and “Best PR Campaign: Banking/Financial Services” for Tiger Brokers at the PR Awards 2022.
PRecious Communications actively plans and executes client communications programmes across Australia, Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam. It has seen rising demand from local, regional, and global brands to execute integrated communications campaigns across Asia-Pacific. In 2019, the agency joined the GlobalCom PR Network, an association of 80 independent PR agencies in over 100 countries worldwide, serving as its Southeast Asia representative.