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Marketing In Asia > Blog > Business > News > PETRONAS, Microsoft, Cegal Align for Digital Leap in Asia Pacific
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PETRONAS, Microsoft, Cegal Align for Digital Leap in Asia Pacific

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Last updated: 2023/08/28 at 6:23 PM
Gaurav Mishra
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PETRONAS Boosts Digital Innovation
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PETRONAS Boosts Digital Innovation via Strategic Alliance with Microsoft and Cegal

In a noteworthy stride toward fortifying digital transformation, PETRONAS Digital, a subsidiary of the Malaysian petroleum conglomerate PETRONAS, has announced a strategic partnership with tech giant Microsoft and digital solutions provider Cegal.

Key Highlights:

  • New Partnership Formed: An official Memorandum of Understanding (MOU) was penned down by Phuah Aik Chong, the Digital CEO of PETRONAS, K Raman from Microsoft Malaysia, and Dagfinn Ringas, the CEO of Cegal. PETRONAS’ VP, Aadrin Azly, witnessed this significant occasion.
  • Digital Goals: Microsoft Azure’s AI infrastructure and computing platform will be leveraged to bolster a broad spectrum of applications aiming to enhance PETRONAS’ operational efficacy. Noteworthy areas of focus comprise of AI, machine learning, energy sustainability, and decarbonisation initiatives.
  • Previous Collaborations: The initiative is a progression of PETRONAS’ existing associations with Microsoft and Cegal, which emphasized cloud agility, automation, and advanced data management for exploration endeavors.
  • Broader Impact: Beyond PETRONAS, the Azure HPC platform could potentially serve Malaysia’s energy sector, assisting partners like Production Agreement Contractors (PACs) in fulfilling their business aims.
  • Tech Advancement: Ringas expressed the importance of this collaboration, marking it as a turning point for Cegal in the Asian market, while emphasizing its global ambitions in the energy tech domain.
  • Infrastructure Boost: This collaboration manifests PETRONAS’ commitment to Microsoft’s impending data centre region in Malaysia, designed for innovation enhancement and cost optimization. Moreover, with Amazon Web Services (AWS) also setting its eyes on Malaysia, the nation is poised to witness a significant tech infrastructural expansion.

Aadrin Azly expressed enthusiasm for the collaboration’s potential, envisioning an optimization of energy delivery and innovative advancements for the broader energy sector. On a similar note, K Raman emphasized Microsoft’s dedication in propelling PETRONAS’ innovation, foreseeing the collaboration as a gateway for technological growth within the energy sector.

Also Read: PRISM+ Unveils Groundbreaking Brand Campaign: A Dive into Immersive Entertainment

In parallel developments, AWS, partnered with Petronas, projects its own tech footprint in Malaysia, forecasting an investment of around RM25.5 billion by 2037, further underscoring Malaysia’s increasing digital prominence in the Asia Pacific region.

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TAGGED: acific, AI Infrastructure, AWS, Cegal, Cloud Technology, digital transformation, Energy Sector Asia, Malaysia Tech Expansion, Microsoft Azure, PETRONAS Digital

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    Gaurav Mishra August 28, 2023 August 28, 2023
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    By Gaurav Mishra
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    Helping businesses rank higher, and experience in building brand visibility and authority with customized SEO solutions. A passionate observer of business dynamics and technological advancements. Lastly, I have interest in Geo-politics offers a sobering look at the intertwining of global events and economic trends.
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