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Reading: Packaged Protein Foods and Sustainability: Balancing Convenience with Environmental Impact
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Marketing In Asia > Blog > Society > Food & Gourmet > Packaged Protein Foods and Sustainability: Balancing Convenience with Environmental Impact
Food & GourmetSociety

Packaged Protein Foods and Sustainability: Balancing Convenience with Environmental Impact

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Last updated: 2023/03/30 at 6:36 PM
MIA Editor
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The protein food industry is growing rapidly. The market is buzzing with innovative solutions targeting global challenges like nutrition deficiency, food security, climate change, and contagious diseases. Recently, there has also been a convergence of packaging and sustainability.  Businesses may face challenges introducing more eco-friendly packaging because of the complex value chain and consumer perceptions related to economic, social, and environmental factors. Nevertheless, there are still ways in which companies can minimize their carbon footprint while still meeting consumer demand for convenient, portable protein options.

Contents
Promoting plant-based proteinsAlso Read: The World Happiness Report and India’s Ranking: Insights and DebatesPrioritize sustainable operationsOpt for sustainable packagingMinimize WasteAuthored by

Promoting plant-based proteins

Protein is the building block of the human body, and the lack of it impacts muscle growth, immunity, and oxygenation of cells, hormones, hair, skin, and nails. However, 80% of Indians are deficient in protein. A study by the National Institute of Nutrition in 2017 revealed that 93% of mothers of kids in India, did not know the functions of protein and carried strong myths about the macro. But it’s no secret that the way today’s food and beverage industry is currently structured has a significant impact on the environment. The meat and dairy processing processes use more water and land, which increases the amount of greenhouse gas emissions that contribute to climate change. Plant-based protein sources generally produce fewer greenhouse gas emissions compared to animal-based protein sources.

They provide plenty of nutrients, fiber, and antioxidants that can improve your overall health. Pea protein powder, for example, is a protein-rich supplement prepared by extracting protein from yellow peas. It’s high in iron and can help with muscle building, weight loss, and heart health. Rice protein includes important amino acids that have the potential to manage blood sugar, lower blood pressure, and lower cholesterol levels. When introducing plant-based proteins into your diet, it’s critical to consider the type of protein sources you consume as well as the amount of protein you consume to ensure you’re achieving your daily protein needs.

Also Read: The World Happiness Report and India’s Ranking: Insights and Debates

Prioritize sustainable operations

A company’s supply chain could be more sustainable by investigating their sources for agricultural materials and confirming that those partners are employing methods that serve to shrink their carbon footprint. Another way is to monitor energy usage by opting for smart meters and then taking steps to reduce the consumption of energy, such as switching off lights and machines when not in use. Another option is to search for greener options for energy use.

Opt for sustainable packaging

Data from a news report shows that only 9% of plastic is recycled. With the remaining 91% going to landfills or being incinerated. This means that producing and incinerating plastic is responsible for around 800 million metric tonnes of GHG emissions every year. Hence, there’s an urgency to use reusable replacements and choose environmentally friendly packaging materials. By opting for sustainable packaging, we can significantly reduce our carbon footprint and contribute to a cleaner environment. Additionally, using eco-friendly packaging can also improve brand image and attract environmentally conscious consumers.

Minimize Waste

Reducing waste is an important step in creating a more sustainable future. Brands have the potential to make great strides in this arena. The sheer magnitude of food waste and its associated environmental issues is truly shocking. In terms of global greenhouse gas emissions, food waste is estimated to account for 6%. Making it one of the leading causes of global warming. This is particularly concerning when taking into account the latest statistics on global hunger, which indicate that approximately 193 million people are currently suffering from acute food insecurity. In other words, while millions of people around the world are struggling to find enough to eat. An equal number of individuals are contributing to the problem by wasting food.

The first step is to implement waste reduction strategies such as recycling, composting, and reducing single-use plastics. This can help to significantly reduce the amount of waste sent to landfills, which are a major source of greenhouse gas emissions. Additionally, companies should consider using sustainable materials in their products and packaging. Choosing materials like recycled paper, cardboard, and glass can help reduce waste and create a more eco-friendly product. Furthermore, companies should create incentives for customers to reduce their waste. Such as offering discounts for customers who bring their bags to the store. By taking these steps, brands can make a real difference in reducing waste and preserving the environment for future generations.

A product revolution is a great way to cut down on your carbon footprint. You can significantly reduce emissions of greenhouse gases by making simple changes. Like using less plastic, looking for sustainable packaging, reducing food waste, and considering the source of the protein. We can balance the convenience of packaged protein foods with their environmental impact.

Authored by

Ms. Parul Sharma, Co-founder Gladful. 


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    MIA Editor March 30, 2023 March 30, 2023
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