ORM (Online reputation management) is an umbrella term that includes all online activities that help businesses protect their reputation and maintain a positive online presence. ORM can be broken down into three core areas: (1) monitoring, (2) mitigating, and (3) managing.
Monitoring refers to tracking what people say about your business on social media, blogs, forums, review sites like Yelp or TripAdvisor, and more. Mitigating refers to taking action when something negative happens or when you’ve been alerted to it happening. Finally, managing means getting proactive about your digital reputation by proactively engaging.
Online reputation management is about monitoring and improving how your business is viewed online. It means looking for information that potential customers, reporters, or partners might find and analyzing it to see if there’s anything negative about your brand, people, product/service.
What is the role of ORM in digital marketing?
ORM helps businesses to build a good relationship with their potential customers online. It does this by creating a positive brand image on the internet.
When a company invests in ORM, they witness a 25% growth in their sales due to increased customer confidence. A business needs to have an ORM Platform in place for this reason.
A bad online reputation can impact the success of your company. So whether you want to close a business deal, partner with another company, or talk with reporters for coverage, your online reputation must be clean.
Online reviews provide a good source of insights about a brand. You can also use this information to improve your product or service.
Importance of ORM in digital marketing
Online reputation management is key for maintaining a good public image and to establish your business in the marketplace. With the prevalence of third-party reviews, it’s critical for your business to have a strong online reputation.
Online Reputation Management is an important tool for combating negative reviews. It can help you keep track of your company’s or product’s reputation in the digital world. In addition, the online reputation management (ORM) concept can help you push bad information from search result pages by adding new and relevant content.
What is ORM in SEO?
A good online reputation management company uses SEO and other tactics to maintain a positive image for its clients.
With ORM and SEO, you can coordinate content and pages with an eye on web positioning. Before doing business with anyone, they would most likely have looked you up online. Therefore, the links and information displayed at the top of the search results will be what potential partners think of you. That’s also why it is important to maintain a good online reputation.
People look for information about you on the internet and will be influenced by what they find. It’s important to make sure only positive content ranks high.
You will need an effective SEO strategy to rank for key queries and emphasize your brand’s strengths.
How to analyze your online reputation?
The internet is a great place to go if you’re looking for feedback on what customers think of your product or service.
What to monitor online
When you’re managing social media, there are a few things you should be tracking specifically:
Company name/brand – Your company’s brand is the most important thing you need to worry about. Make sure it’s always being monitored, and be sure to represent it properly in everything you do.
Products/services – It’s important to track your company’s products & services to see what people say about them. This way, you can see what people say about your offering.
Personal name – Look out for mentions of your top executives (i.e., President, CEO, etc.) or anyone that would be considered the voice of your company.
Your industry – Keeping track of updates in your industry and the changing needs of customers will help you ensure you are always up to date with their wants & needs.
Where to monitor
In this section, you can find various tools and resources for monitoring your online reputation. Consider the most useful ones and figure out how to implement them into your strategy.
- Search engines
- Google Places
- Blogs
- Discussion forums
- Review sites
- News sites
- Social networks
- Social bookmarking sites
- Directories
- Media sharing sites
There are always people talking about your business online. Remember that you have the power to change what people say about you by giving them a genuine, pleasant experience with your company. You can turn an unhappy customer into a loyal fan by giving them a proper response.
