Orient Electric Limited, which is part of the USD 2.4 billion CK Birla Group, has put out a new TV commercial (TVC) with MS Dhoni as its brand ambassador to promote its wide range of energy-efficient BLDC fans. Dhoni is the face of the brand. Customers can save a lot of money on their electricity bills with Orient’s 5-star rated BLDC fans because they use up to 50% less energy than conventional fans without sacrificing air delivery. In order to advertise its energy-efficient BLDC fans. Which use up to 50% less energy than conventional fans while providing superior air throw, Orient Electric has released a new television commercial (TVC) starring MS Dhoni. Dhoni encourages Orient BLDC supporters The TV commercial begins with MS Dhoni, the former captain of the Indian cricket team. Entering the locker room of a worn-out India U19 team. Turning on the Orient BLDC fan with the remote control.
A few locker windows bang shut as soon as the fan is turned on. Giving away the fan’s superior air throw. When the music starts, Dhoni starts to dance and demonstrates for the players the famous step. “Orient BLDC Ghoomega, Toh India Jhoomega.” The players start dancing enthusiastically after seeing Dhoni dance. The remainder of the commercial shows the entire country of India dancing to the catchy tune.
Orient Electric Will Be the Frontrunner of a New Movement
With this TV commercial, Orient Electric hopes to spearhead a new movement that promotes the widespread use of BLDC fans. It encourages the entire nation to recognise the advantages of switching to these highly developed, effective, and fashionable Orient BLDC fans. “Orient Electric believes that the use of BLDC fans will not only benefit the environment but also save consumers money on their electricity bills. The company wants to have a positive effect on society by promoting solutions. Like that use less energy and are good for the environment. BLDC Ghoomega, Toh India Jhoomega” has been translated into six different languages. So that it can be heard by people in different parts of the world. Speaking is the Chief Marketing and Customer Experience Officer.
Anika Agarwal, who is the Chief Marketing and Customer Experience Officer at Orient Electric, says that the company has been at the forefront of making and promoting products and services that help their customers and the environment. A step in the right direction is their extensive line of BEE 5-star rated BLDC fans. Which can reduce electricity costs by up to 50% without sacrificing air delivery or aesthetics. Their new campaign, “Orient BLDC Ghoomega, Toh India Jhoomega,” brilliantly captures their strong belief in the potential of BLDC fans as the industry’s future. With his helicopter shot-inspired hook step. Dhoni lends his unmatched charisma and charm to the campaign, making this movie a visual treat. Undoubtedly, the TVC will catch viewers’ attention and incite a lot of excitement among Orient BLDC supporters.
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Orient Electric has put out a new TV commercial with MS Dhoni to promote its BLDC fans, which use less energy. These fans use up to 50% less energy than traditional fans while throwing more air. With this TV commercial, Orient Electric hopes to spearhead a new movement that promotes the widespread use of BLDC fans. As well as encourages the entire nation to recognise the advantages of switching. To these highly developed, effective, and fashionable Orient BLDC fans.
