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Marketing In Asia > Blog > Business > Onda’s Strategic Investment in Hoteliers Guru to Accelerate Southeast Asian Expansion
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Onda’s Strategic Investment in Hoteliers Guru to Accelerate Southeast Asian Expansion

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Last updated: 2023/04/04 at 8:21 PM
Azleen Abdul Rahim
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A South Korean startup called Onda has invested in Thailand’s Hoteliers Guru to strengthen its position in the region’s hospitality market as tourism slowly starts to come back to Southeast Asia. Since its founding in 2013, Hoteliers Guru has worked with more than 700 of Thailand’s largest operators to provide its booking management technology to hotels and resorts all over the country. With this strategic investment, Onda hopes to boost its sales, improve the guest experience at the hotels it works with, and grow its online sales network in South Korea. 

The Deal Specifics 

Onda has put money into Hoteliers Guru to grow its business in Southeast Asia and work with others to improve the hospitality industry there. The startup’s platform allows hotels to manage their properties, bookings, inventory, and visitors online and links hotel owners with major international online travel agencies like Google Hotel. 

Regarding Hoteliers Guru 

Since its start in 2013, Hoteliers Guru has worked with more than 700 of Thailand’s largest operators. To give their hotels and resorts booking management technology. As tourism starts up again in the area, the company has seen that hotels and resorts there are still interested. Southeast Asian Expansion Plans for Onda With its investment in Hoteliers Guru, Onda. Which, according to Crunchbase data, has raised about $24 million in funding since its founding in 2016. It aims to further consolidate its hold on the Southeast Asian hospitality market. The startup received $10 million in Series B funding in January 2023, which was the most recent funding round.

Increasing sales and improving guest experiences

With this investment, Onda hopes to collaborate with Hoteliers Guru to increase sales and improve the guest experience. At its affiliated hotels. The South Korean Onda online sales network will be connected to the hotels and resorts. That are partners with Hoteliers Guru, enabling them to reach a wider customer base and strengthen their online presence. 

Also Read: The Heartwarming Tale of the Philips Ad with Milind Soman

Onda chose to invest in Hoteliers Guru as a smart way to move forward with its plans to grow. In Southeast Asia and strengthen its position in the hospitality market there. By connecting hotel owners with international online travel agencies through its platform. Which it is using to grow its online sales network in South Korea. Onda hopes to help its partner hotels make more money and give their guests a better experience. 

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TAGGED: Expansion, Expansion plans, hoteliers, internationalexpansion, onda, South East Asia, southeast asia

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    Azleen Abdul Rahim April 4, 2023 April 4, 2023
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    By Azleen Abdul Rahim
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