“Life on with OMRON” is the name of a new public relations initiative by OMRON Healthcare India. The campaign aims to inspire individuals to make changes in their daily routines by fostering health monitoring habits made possible by the range of products offered by OMRON that are equipped with sensing and control technology. The campaign aims to capitalize on the recent market shift in healthcare from curative to preventive care. In order to further enhance and enable their preventive healthcare regimen, consumers are looking to embrace cutting-edge and practical technologies.
According to Mr. Kotaro Suzuki, MD of OMRON Healthcare India, “The campaign, with its strong emotional connection, intends to do so by introducing them to the complete range of OMRON products that have everything they need to lead an informed and healthy life.
The hero archetype “Life On” with OMRON suggests that OMRON is the best “partner in your care journey.” The campaign aims to encourage people to make changes in their daily routines to foster health monitoring habits. The aim of the message’s dissemination is to reach not only Tier 1 but also Tier 2 and Tier 3 cities across the country through a combination of above-the-line and below-the-line initiatives across paid, owned, and shared media presences.
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The television ad emphasizes the importance of health monitoring and aims to relate to people’s everyday lives by showing how even basic monitoring can have a big impact on achieving a healthy state of being. The ad serves as a crucial piece of communication collateral in the company’s digital media communication pipeline, which also includes social media and YouTube. It is streaming live on all major TV news channels and OT including Sony Liv and Disney Hotstar.
