By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    Ng Chew Wee, Head of Business Marketing, APAC at TikTok
    Marketing in Asia Presents an Exclusive Interview with Ng Chew Wee, Head of Business Marketing, APAC at TikTok
    4 weeks ago
    Stella Zhu
    How AI is Disrupting Advertising Production and Creatives
    1 month ago
    market mall retail photo
    Maximising Loyalty ROI: A Guide for Retail Marketers
    1 month ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    2 hours ago
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    4 days ago
    How retailers can prepare for the rise of Gen Zalpha
    6 days ago
    Are coworking spaces the best way to keep up the next generation of Malaysian workers engaged?
    2 weeks ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    Japan’s Evolving Booze Culture: A Market in Transformation
    Japan’s Evolving Booze Culture: A Market in Transformation
    7 months ago
    text
    Safe Space™ announces partnership with National Healthcare Group as it continues to boost employee support and wellbeing
    8 months ago
    Sakshi Kalani Founder & CEO of Savy Click and Jaipur Unfolded
    AI-Powered Analytics: Sakshi Kalani on Influencer Marketing in 2025
    8 months ago
    Latest News
    Byron J. Fernandez: Minimize the stress of business crises with strong CX
    5 months ago
    Vedant Mahajan Acquires Stake in Flite: Transforming Event Technology with Innovation
    5 months ago
    Navigating the Digital Economy and Tax Challenges for SMEs
    6 months ago
    sehatUP Launches India’s First Integrated Digital Health Clinic, Pioneering Holistic Healthcare
    7 months ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    employees brainstorming in office
    Are coworking spaces the best way to keep up the next generation of Malaysian workers engaged?
    2 weeks ago
    Andy See
    Marketing in Asia Presents an Exclusive Interview with Andy See, Founder and Managing Director of Perspective Strategies
    2 weeks ago
    Ng Chew Wee, Head of Business Marketing, APAC at TikTok
    Marketing in Asia Presents an Exclusive Interview with Ng Chew Wee, Head of Business Marketing, APAC at TikTok
    4 weeks ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    2 hours ago
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    4 days ago
    How retailers can prepare for the rise of Gen Zalpha
    6 days ago
    Modern retail marketing technology solution allows businesses to deliver mind-blowing numbers of offers in real time
    2 weeks ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    5 months ago
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    7 months ago
    Australia luxury property
    Australia’s Luxury Real Estate Market Soars as Affluent Buyers Seek Waterfront Dreams
    7 months ago
    Latest News
    From Taboo to Triumph: How Malaysians Are Transforming Their Intimate Health Journey
    2 months ago
    Top 5 Misconceptions About Antibiotics Malaysians Need to Stop Believing
    2 months ago
    Eagle Eye Reveals Impact of Loyalty Programs on APAC Retailers
    2 months ago
    Elevate Your Haircare in 2025 with Jung Beauty’s Luxurious Camellia Edition Treatment
    5 months ago
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Web Stories
  • Videos
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2024 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: Ola Electric Sets Sights on 4-Wheeler EV Market with Ambitious Plans
Share
Sign In
Notification Show More
Latest News
Andrew Monu, VP of Marketing, LinkedIn
Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
Business Interviews Marketing
In conjunction with Global Accessibility Awareness Day, Ms Beh Siew Kim, Ascott's Chief Financial & Sustainability joined a fireside chat
Ascott and CapitaLand Hope Foundation PARTNER with Save the Children to Empower 160 Children and Youths with Disabilities Through S$400,000 Initiative
Press Release
IKEA Australia launches nationwide campaign built on mateship, flatpacks and Aussie twists for 50th Birthday
IKEA Australia launches nationwide campaign built on mateship, flatpacks and Aussie twists for 50th Birthday
Press Release
balabala
Dalziel & Pow launches innovative retail space in Suzhou, China, for Children clothing giant Balabala
Press Release
Ivo Ivanov - CEO DE-CIX International
DE-CIX unveils 2024 Annual Report: Strong growth in customer capacity, peak traffic and network connectivity across global and regional markets, including Malaysia
Press Release
Aa
Marketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Business > Ola Electric Sets Sights on 4-Wheeler EV Market with Ambitious Plans
BusinessMarketing

Ola Electric Sets Sights on 4-Wheeler EV Market with Ambitious Plans

profile
Last updated: 2023/02/23 at 6:23 PM
MIA Editor
Share
4 Min Read
OLA
SHARE

CEO Bhavish Aggarwal has revealed Ola Electric’s plan to invest INR 7,600 Cr in two separate manufacturing facilities in Tamil Nadu over the next five years. The organization is striving to build an EV Hub that can be used for fabricating electric vehicles (EVs), EV parts, and batteries. They intend to bring together vendor and distributor parks as well as the necessary ecosystem for EVs in one place.

The Union government’s Production-Linked Incentive scheme is enabling an EV manufacturer to invest in an Advanced Cell Chemistry (ACC) plant and a Four-Wheel EV Plant, both located in the southern state. The investment is estimated to amount to approximately INR 5,100 Cr for the ACC and INR 2,500 Cr for the Four-Wheel EV Plant.Ola Electric is going to be pushing the boundaries of innovation by constructing two separate manufacturing plants at their existing two-wheeler facility in Tamil Nadu. The area has already been given to them by the state government, so they are all set to start operations.

Ola Electric has recently announced that its EV Hub in Tamil Nadu is set to become the world’s largest EV facility, spanning 2,000 acres across the Krishnagiri and Dharmapuri districts. This Future Factory in Krishnagiri, Hosur already produces two-wheeler EVs.

Bhavish Aggarwal, the CEO of Ola, has expressed his commitment to localize all key elements of the electric vehicle (EV) value chain. This will be done through the EV Hub which is designed to bring together multiple parts of the EV ecosystem in one place and make them accessible. By doing so, Ola will be able to strengthen their vertical integration across two-wheelers, four-wheelers, and cells.

Also Read: Tata Motors Partners with Uber to Introduce 25,000 Electric Vehicles in India

In 2020, Ola introduced their first lithium-ion battery – the NMC 2170. Backed by an investment of $500 Mn, the battery was created at their Battery Innovation Centre in Bengaluru. EV unicorn is aiming to create local supply networks for new engineering components over the period of the next ten years. These items include motors, uncommon magnets, power elements, semiconductors, lithium-ion handling and electrode formation from minerals such as Graphite and Nickel.

Ola Electric’s sales have been increasing since the end of 2020 and registered 18,220 EV registrations in January 2021, which marks a 5% increase compared to December last year when 17,346 units were recorded.

Last August, Bhavish Aggarwal declared that Ola Electric was set to venture into electric vehicles. He stated his goal of having these cars available on the roads by 2024 and confidently noted that they would be some of India’s fastest cars. Ola’s electric car has an impressive acceleration rate, reaching 0-100 kph in only 4 seconds. You can also travel up to 500 kilometres on a single charge. Additionally, its all-glass roof allows it to reduce drag with a coefficient of less than 0.21, giving maximum range with minimal drag resistance.

Also Read: Volvo Cars Malaysia targets 75% electric vehicle sales in local market by 2025

During this uncertain time, the Ola group of companies has been restructuring in order to emphasize non-software engineering fields while trying to reduce costs. In September 2022, the organization chose to let go 200 staff members whose roles were in software development, while announcing plans to recruit 3,000 people for positions other than software-related.

You Might Also Like

Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn

Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group

How retailers can prepare for the rise of Gen Zalpha

Modern retail marketing technology solution allows businesses to deliver mind-blowing numbers of offers in real time

Are coworking spaces the best way to keep up the next generation of Malaysian workers engaged?

MIA
Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: 4-wheeler EVs, EV manufacturing, Green economy, Ola Electric

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    MIA Editor February 23, 2023 February 22, 2023
    Share This Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    Previous Article twitter Twitter Limits 2FA to Paid Users: SMS-based 2FA to be Removed Soon
    Next Article Meta Meta’s New Subscription Service: A Risky Move or a Smart Bet?
    Leave a comment Leave a comment

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

    9.5k Followers Follow
    3.4k Followers Like
    1.1k Followers Follow
    214 Followers Follow
    208 Subscribers Subscribe

    Latest News

    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    Business Interviews Marketing 2 hours ago
    In conjunction with Global Accessibility Awareness Day, Ms Beh Siew Kim, Ascott's Chief Financial & Sustainability joined a fireside chat
    Ascott and CapitaLand Hope Foundation PARTNER with Save the Children to Empower 160 Children and Youths with Disabilities Through S$400,000 Initiative
    Press Release 3 hours ago
    IKEA Australia launches nationwide campaign built on mateship, flatpacks and Aussie twists for 50th Birthday
    IKEA Australia launches nationwide campaign built on mateship, flatpacks and Aussie twists for 50th Birthday
    Press Release 3 hours ago
    balabala
    Dalziel & Pow launches innovative retail space in Suzhou, China, for Children clothing giant Balabala
    Press Release 3 days ago

    PropertyGuru

    property guru

    You Might also Like

    Andrew Monu, VP of Marketing, LinkedIn
    BusinessInterviewsMarketing

    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn

    2 hours ago
    Ankita Thakur
    BusinessCampaignInterviews

    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group

    4 days ago
    Mary Reschar, Head of Product Marketing, Fluent Commerce
    BusinessMarketingOpinion

    How retailers can prepare for the rise of Gen Zalpha

    6 days ago
    Aaron Crowe
    AnalysisBusinessFeature Stories

    Modern retail marketing technology solution allows businesses to deliver mind-blowing numbers of offers in real time

    2 weeks ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US
      © 2024 Marketing In Asia. All Rights Reserved.
      • Disclaimer
      • Terms of Service
      • Privacy Policy