Overseas-Chinese Banking Corporation (OCBC) is on a mission to solidify its ‘One Group’ strategy by unifying its brand identity across its core markets. The initiative aims to optimize the ASEAN-Greater China opportunity, setting a bold goal to propel its growth and generate an additional $2.2bn in revenue by 2025.
Taking a step toward unification, the bank has modified the legal names of crucial subsidiaries. In Hong Kong, the bank previously known as OCBC Wing Hang Bank is now rebranded as OCBC Bank (Hong Kong), while in Macau, Banco OCBC Weng Hang transitions to OCBC Bank (Macau). Furthermore, OCBC Wing Hang Bank (China) is set to become OCBC Bank in mainland China by the fourth quarter of 2023, pending regulatory approval.
In addition to these changes, OCBC has launched a unified, rejuvenated logo for all banking entities, with OCBC NISP, the bank’s Indonesian subsidiary, slated to adopt the new design by Q4 2023. Bank of Singapore, OCBC’s private banking subsidiary, however, will retain its existing logo.
The reimagined logo keeps the iconic Chinese sailing ship – an emblem of OCBC’s founding fathers’ entrepreneurial spirit. Alongside the modernized logo, a new tagline – For now, and beyond – has been introduced, symbolizing OCBC’s long-term, impactful commitment to the future.
Post-revamp, this unified branding underlines OCBC’s determination to leverage its robust network and ‘One Group’ capabilities in banking, wealth management, and insurance. This strategic move also showcases its commitment to support its customers’ aspirations across markets.
Group CEO of OCBC, Helen Wong, emphasized the potential of the ASEAN-Greater China flow business and the bank’s readiness to capture these flows. OCBC’s One Group approach, she noted, reinforces their ASEAN-Greater China franchise and twin hub proposition of Singapore and Hong Kong.
Presently, OCBC has around 4,500 staff across 67 branches in 17 cities in China, Hong Kong, Macau, and Taiwan, bolstered by its alliance with Bank of Ningbo.
The information in this news story is based on an article from marketing-interactive.com.