Wellness brand Nyumi has launched its first-ever brand campaign, #BiteMe with Kriti Sanon. With this campaign, Nyumi encourages women to not get used to their everyday problems, but to take them on, with a delicious comeback! It brings to the forefront the spirit of the unstoppable, energetic, and independent women who are ready to take on life with a bold attitude. The new campaign will go live across digital, social & retail platforms.
In this new campaign, Sanon says #BiteMe to problems like lack of sleep, stress, UTI, hair fall, and dull skin and hello to healthy nutrition every day.
Ananya Agarwal, founder & CEO, Nyumi said, “We launched Nyumi to make wellness approachable and accessible to women. Since our launch in 2021, we have seen significant growth for the brand and as we hit our one-year milestone this month, I am excited to bring to our audience our first-ever brand campaign. The Nyumi woman is quintessentially someone who believes in facing her issues head-on, and with the campaign, we are aiming to create a new way of looking at one’s problems and taking a stand against whatever life throws at us.”
Kriti Sanon said about the campaign, “I am very excited to be working with Nyumi! It’s coincidently a brand that I have been using for some time now, and I really like their products! So it’s nice to be endorsing something that you actually like consuming and believe in!”
“We are delighted to be a part of the journey that Nyumi has embarked on, to inspire Indian women to prioritize their health and well-being. Our campaign urges every woman to confidently say, “#BiteMe” to little-big health issues that hold them back every day. A confidence that comes with the Nyumi daily nutrition gummies and their perfect blend of Indian and western ingredients,” said Sumanto Chattopadhyay, Chairman & Chief Creative Officer, 82.5 Communications.
