In a significant move that solidifies its status as a market disruptor in the APAC region, NP Digital, a global leader in performance marketing founded by renowned marketing expert Neil Patel, has announced its agreement to acquire SearchGuru. This strategic acquisition underscores NP Digital’s unwavering commitment to innovation and expansion within the rapidly evolving landscape of performance marketing in the Asia-Pacific.
With existing offices in high-demand markets such as Australia, India, Malaysia, Singapore, and Hong Kong, the acquisition will enhance NP Digital’s APAC team, adding 120 digital marketers to its already robust 270-strong workforce. This move unlocks new opportunities for synergy and market penetration, with SearchGuru bringing a rich heritage in performance marketing that aligns closely with NP Digital’s customer-centric values and culture.
SearchGuru has established a market-leading reputation, boasting a proven track record of delivering outstanding business performance for leading brands such as Club Med, Nespresso, Maybank, and DHL across Asia. This acquisition will amplify NP Digital’s capabilities in in-market SEO, paid media, creative services, and top-tier talent.
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“NP Digital’s agreement to acquire SearchGuru marks an exciting chapter in our journey. We are eager to welcome SearchGuru to the fast-growing NP Digital family. This collaboration strengthens our foothold in the APAC region, affirming our commitment to serving our clients with unparalleled innovation and excellence in performance marketing. By synergizing our expertise, resources, and unwavering dedication, we’re poised to push the boundaries of what’s possible in the digital marketing landscape and deliver greater value and impact to our clients’ businesses,” said Dan Kalinski, Managing Director, APAC, NP Digital.
The strong alignment between NP Digital and SearchGuru will enable the combined entity to offer a comprehensive suite of performance marketing solutions, from media and creative content to CRO and data analytics. By harnessing NP Digital’s robust technology stack and leveraging SearchGuru’s extensive experience across the Asian markets, the partnership is set to deliver unmatched value and ROI to clients in key verticals such as finance, insurance, travel, and beauty.
“It’s been an amazing journey growing from a local 4-man agency to a regional player with over 120 specialists while delivering 11 consecutive years of revenue growth in the process. Joining NP Digital will elevate us further to the global stage, while simultaneously allowing us to also tap into their vast industry skill set and experience, in-house tools, and established processes,” said Larry Lim, CEO, SearchGuru.
“This acquisition reaffirms our commitment to customers by expanding and diversifying our APAC talent and capabilities, better enabling us to support their needs and take advantage of new opportunities around the globe,” said Mike Gullaksen, CEO of NP Digital. “Integrating SearchGuru into our ecosystem not only expands our industry-leading scale and expertise but also enhances our ability to empower APAC businesses with cutting-edge digital strategies and measurable results culturally and geographically.”
About NP Digital
NP Digital is a global digital marketing agency focused on enterprise and mid-market challenger brands. Underpinned by its proprietary technology division with the platforms Ubersuggest and AnswerThePublic, NP Digital is regarded as one of the fastest-growing, award-winning performance marketing agencies in the industry. NP Digital views marketing through a consultative lens that takes a holistic view when applying specialist execution to build meaningful partnerships. These partnerships include some of the world’s most prominent Fortune 500 brands in addition to mid-size, direct-to-consumer challenger-type organisations. NP Digital spans the globe with over 800 employees in 20 different countries. For more information visit npdigital.com.
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