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Reading: Nike’s Game-Changing Innovation: United Pack Colourway and Tiempo Legend 10
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Marketing In Asia > Blog > Marketing > Branding > Nike’s Game-Changing Innovation: United Pack Colourway and Tiempo Legend 10
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Nike’s Game-Changing Innovation: United Pack Colourway and Tiempo Legend 10

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Last updated: 2024/07/30 at 10:41 PM
Eshita
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As we approach the global tournament set to unfold in Australia and New Zealand this summer, Nike is making waves with the introduction of its innovative United Pack colourway, as well as the much-anticipated Nike Tiempo Legend 10. This groundbreaking event signifies a ‘new dawn’ in the sporting industry. 

The United Pack colourway captivates the eye with its enchanting gradient sunrise tones, a visual journey from warm to cool hues. This artistic fusion of colours is set to debut on various Nike products including the Air Zoom Mercurial, Phantom Luna, and Phantom GX. Adding to its versatility, the United Pack colourway will also embellish the newly launched Tiempo Legend 10. 

The Tiempo Legend 10 is the latest model in the illustrious Tiempo line, boasting a revolutionary upper material innovation and a fresh design. This latest version makes a striking impression with the incorporation of Nike’s latest material innovation, the FlyTouch Plus. This cutting-edge synthetic leather is a game-changer, blending softness, lightness, and strength to offer athletes enhanced ball control. 

Also Read: Nike Phantom Luna: A Game-Changing Innovation Tailored for Female Footballers

With FlyTouch Plus, the Tiempo Legend 10 becomes the lightest Tiempo ever, due to 55% less water retention than its predecessors. This material enables the boot to form perfectly to the athlete’s foot, retaining its shape over time, and providing a consistently reliable touch on the ball in both dry and wet conditions. 

The Tiempo Legend 10 is designed with precision for players who are composed, balanced, and technically gifted. It’s not only the introduction of new design features that sets the Tiempo Legend 10 apart. The boot continues to embody the tried-and-true qualities that have become synonymous with the Tiempo franchise, such as its classic, smooth traction pattern. 

As Nike constantly strives to redefine the future of athletes and sports, their relentless pursuit for innovations reaches new heights with the launch of Tiempo Legend 10. As Collin Eder, senior director, Nike Football Footwear notes, the introduction of Tiempo Legend 10 offers athletes all over the world better fit, comfort, and ball touch, thanks to FlyTouch Plus. 

Moreover, in an effort to tread more lightly on our planet, Nike has made a significant stride. For the first time, an entire Nike football boot silo, from entry-level to pinnacle products, features at least 20% recycled content by weight. 

This news is based on the fibre2fashion website. 

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TAGGED: Air Zoom Mercurial, Australia and New Zealand, FlyTouch Plus, football boot, global tournament, Nike, Phantom GX, Phantom Luna, recycled content, summer, synthetic leather, Tiempo Legend 10, United Pack colourway

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    Eshita Chaurasia July 30, 2024 June 19, 2023
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    By Eshita Chaurasia
    With a Post Graduate degree from NIFT and 9 years of experience, I am a skilled professional in Fashion Marketing, Brand Management, and Fashion/Retail Merchandising.
    Previous Article Puma Force of Nature: Puma and Breanna Stewart Launch the Environmentally Conscious Stewie 2 Earth Basketball Shoes
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