In an exhilarating announcement today, NewJeans unveiled their latest track, “How Sweet,” through a captivating performance video. This new release is set to feature prominently in the global COKE STUDIO™ 2024 lineup, a music platform by Coca-Cola that celebrates music fandom and brings together artists and fans worldwide.
A Sweet Collaboration: NewJeans and COKE STUDIO™
NewJeans’ participation in COKE STUDIO™ 2024 is a testament to the synergy between the music group and Coca-Cola’s global music platform. Known for their authentic and unifying music, NewJeans’ latest track “How Sweet” embodies the group’s belief in the power of music to connect people across the globe. The group expressed their excitement about the partnership, stating, “We’re thrilled to be part of this year’s lineup and to engage with fans from all around the globe through such a unique platform.”
Islam ElDessouky, the global head of creative strategy and content for Coca-Cola Trademark, also expressed enthusiasm about the collaboration, noting that NewJeans’ music aligns perfectly with COKE STUDIO™’s vision of fostering community through the universal language of music. “Together, we’re excited to celebrate this iconic group’s fandom by offering intimate and exciting experiences for their dedicated fans,” said ElDessouky.
Expanding Horizons: COKE STUDIO™ in ASEAN and Beyond
COKE STUDIO™ has been making waves in the global music scene, and this year’s expansion into select markets within the ASEAN and South Pacific regions promises to bring fresh and dynamic musical experiences to vibrant cultures such as Thailand, the Philippines, and Papua New Guinea. Earlier this year, Coca-Cola Australia and New Zealand announced their first season of COKE STUDIO™, marking a significant milestone in the platform’s expansion.
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Fans are encouraged to follow the official Coke Studio Global channel for updates on the artist lineup and more information about the upcoming COKE STUDIO™ 2024. This year’s lineup is expected to feature a diverse range of artists, each bringing their unique sound and energy to the global stage.
The Global Impact of COKE STUDIO™
COKE STUDIO™ has always been more than just a music platform. It is a celebration of cultural diversity and a testament to the universal appeal of music. By bringing together artists from different backgrounds and regions, COKE STUDIO™ fosters a sense of global community and shared experience. The platform’s collaboration with NewJeans is a perfect example of how music can transcend borders and connect people from all walks of life.
The inclusion of NewJeans in the COKE STUDIO™ 2024 lineup is particularly noteworthy given the group’s rising popularity and their ability to resonate with fans worldwide. Their track “How Sweet” is expected to become an anthem for music lovers, reinforcing the group’s reputation as one of the most exciting acts in the contemporary music scene.
Anticipation Builds for COKE STUDIO™ 2024
As anticipation builds for the upcoming COKE STUDIO™ 2024, fans are eagerly awaiting the full artist lineup and the exciting new performances that will be unveiled. The platform’s expansion into new markets underscores Coca-Cola’s commitment to celebrating music and bringing innovative experiences to fans around the world.
With NewJeans’ “How Sweet” setting the tone for this year’s COKE STUDIO™, music enthusiasts can look forward to a season filled with unforgettable moments and groundbreaking collaborations. Whether you’re in the ASEAN region or tuning in from elsewhere around the globe, COKE STUDIO™ 2024 promises to be a celebration of music, culture, and community like no other.
Stay tuned to www.coca-cola.com for more updates and get ready to immerse yourself in the magic of COKE STUDIO™ 2024.
About Coca-Cola ASEAN & South Pacific
The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. The Coca-Cola ASEAN and South Pacific (ASP) operating unit serves 25 diverse countries across Southeast Asia, Australia, New Zealand, and the Pacific Islands. We offer a diverse portfolio of great-tasting beverages including sparkling beverages, water, juices, dairy, nutrition, sports, and tea. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities, and the planet through water replenishment, packaging recycling, sustainable sourcing practices, and carbon emissions reductions across our value chain.
Together with our bottling partners, we help bring economic opportunity to local communities across the region. Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook, and LinkedIn.
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