By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    Sangeeta Mudnal
    How conversational commerce benefits marketers
    2 months ago
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    2 months ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    2 months ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    1 month ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    1 month ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    1 month ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    2 months ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    Japan’s Evolving Booze Culture: A Market in Transformation
    Japan’s Evolving Booze Culture: A Market in Transformation
    9 months ago
    text
    Safe Space™ announces partnership with National Healthcare Group as it continues to boost employee support and wellbeing
    10 months ago
    Sakshi Kalani Founder & CEO of Savy Click and Jaipur Unfolded
    AI-Powered Analytics: Sakshi Kalani on Influencer Marketing in 2025
    10 months ago
    Latest News
    Byron J. Fernandez: Minimize the stress of business crises with strong CX
    7 months ago
    Vedant Mahajan Acquires Stake in Flite: Transforming Event Technology with Innovation
    7 months ago
    Navigating the Digital Economy and Tax Challenges for SMEs
    7 months ago
    sehatUP Launches India’s First Integrated Digital Health Clinic, Pioneering Holistic Healthcare
    9 months ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    2 months ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    2 months ago
    Mary Reschar, Head of Product Marketing, Fluent Commerce
    How retailers can prepare for the rise of Gen Zalpha
    2 months ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    1 month ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    1 month ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    1 month ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    2 months ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    7 months ago
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    8 months ago
    Australia luxury property
    Australia’s Luxury Real Estate Market Soars as Affluent Buyers Seek Waterfront Dreams
    8 months ago
    Latest News
    From Taboo to Triumph: How Malaysians Are Transforming Their Intimate Health Journey
    3 months ago
    Top 5 Misconceptions About Antibiotics Malaysians Need to Stop Believing
    4 months ago
    Eagle Eye Reveals Impact of Loyalty Programs on APAC Retailers
    4 months ago
    Elevate Your Haircare in 2025 with Jung Beauty’s Luxurious Camellia Edition Treatment
    6 months ago
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Web Stories
  • Videos
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2024 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: New Cambridge Language Test Will Help Employers To Acquire Talent And Improve Business Performance
Share
Sign In
Notification Show More
Latest News
Manulife
Singapore consumers prioritise quality over quantity of life as they weigh options to retire in dignity
Press Release
kyndryl
Kyndryl Launches AI Innovation Lab in Singapore
Press Release
SQUID GAME
OWNDAYS launches collaboration collection with Netflix hit series Squid Game
Press Release
Clare Yardley
Enigma key creative hires continue as Clare Yardley joins as Head of Creative Services
Press Release
Christmas In July
What to Eat, Drink, and Cheer at Christmas in July Festival
Press Release
Aa
Marketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Business > Feature Stories > New Cambridge Language Test Will Help Employers To Acquire Talent And Improve Business Performance
Feature Stories

New Cambridge Language Test Will Help Employers To Acquire Talent And Improve Business Performance

profile
Last updated: 2024/09/09 at 5:16 PM
MIA Editor
Share
4 Min Read
handwritten letter
SHARE

Cambridge Assessment English, a not-for-profit department of the University of Cambridge has launched Linguaskill, an accurate English language test with fast results which will help employers across Asia to ensure that their teams have the language skills they need to compete internationally.

Introducing the new test at the HR Festival Asia 2019 in Singapore today, Seán Hayde, Director of Business Development and Marketing at Cambridge Assessment English explained:

“Linguaskill helps employers to recruit staff with the right language skills – not just a passive knowledge of the English, but the ability to communicate effectively. Linguaskill has been developed to make it easy to check the language skills of job applicants, audit the language skills of existing staff and to plan and evaluate training.”

“We produced a major study called English at Work, based on input from more than 5,000 companies. The research showed that while employers across the Asia Pacific region see English-language skills as essential to their success, there are significant skills gaps at all levels from top management to specialists across a whole range of business activities. Linguaskill will help employers to address this issue quickly and efficiently.”

Linguaskill is produced by Cambridge Assessment English, which develops the world’s leading examinations for language learners and teachers, including the Cambridge English Qualifications and IELTS. It covers the four key language skills – listening, speaking, reading and writing using advanced artificial intelligence to deliver accurate assessment of language skills in as little as 48 hours. Results are aligned to the Common European Framework of Reference (CEFR), the global standard for describing language ability.

Hayde said: “Our exams have helped more than 55 million people worldwide to learn English and prove their skills to the world, and our unique experience and expertise puts Cambridge in a prime position to help bridge the communications gap in the Asia Pacific region. As Asia continues to internationalise, stronger English language skills will help businesses unlock opportunities and compete on the global stage. Linguaskill will help organisations to recruit the right people and shape more effective training programmes.“

Linguaskill will be progressively rolled out across the Asia Pacific region to meet the growing demand for English language skills as companies across the region are rapidly internationalising their operations and markets.

Linguaskill is easy to administer for individuals or groups of candidates because it is one test for people of all levels, from basic to advanced. The multi-level online test also simplifies testing by allowing organisations to operate and invigilate at their own venue. Within 48 hours, administrators of the test can access a comprehensive, in-depth report. The speediness of the reports allows organisations to make informed decisions on recruiting candidates with the right language skills and helping individuals improve their language proficiency over time.

Companies are already integrating Linguaskill as a core aspect of their in-house training programme. For example, the global banking group HSBC worked closely with Cambridge Assessment English to set internal English standards for performing a range of jobs, and Linguaskill is used to screen new candidates. For example, the Portuguese national airline TAP is using Linguaskill competency levels as a standard for internal promotion, and it has been a huge motivator for staff attending language training programmes.

You Might Also Like

Akubra Saddles Up as Presenting Partner of the 2025 Mount Isa Mines Rodeo

AIA Singapore launches inaugural AIA Ultimate FitnessFest to champion healthier lifestyles

Zurich Malaysia Joins the Liga 7X7 All Stars 2025 Lineup as Presenting Partner

Alipay+ launches World’s First Smart Glasses-Embedded Payment Solution

Sumsub Returns with “The Beast 2.0”: The Sequel to the Award-Winning Campaign Tackling Fraud Across Asia Pacific

MIA
Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: news

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    MIA Editor September 9, 2024 May 14, 2019
    Share This Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    Previous Article get-to-know-elizabeth-grace,-founder-of-elizabeth-grace-couture Get To Know Elizabeth Grace, Founder Of Elizabeth Grace Couture
    Next Article Lady CEO What I Learned About Personal Branding Coupled With Grit From A Lady CEO
    Leave a comment Leave a comment

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

    9.5k Followers Follow
    3.4k Followers Like
    1.1k Followers Follow
    214 Followers Follow
    208 Subscribers Subscribe

    Latest News

    Manulife
    Singapore consumers prioritise quality over quantity of life as they weigh options to retire in dignity
    Press Release 4 days ago
    kyndryl
    Kyndryl Launches AI Innovation Lab in Singapore
    Press Release 4 days ago
    SQUID GAME
    OWNDAYS launches collaboration collection with Netflix hit series Squid Game
    Press Release 4 days ago
    Clare Yardley
    Enigma key creative hires continue as Clare Yardley joins as Head of Creative Services
    Press Release 1 week ago

    PropertyGuru

    property guru

    You Might also Like

    Ally Finlay in the famous red dirt arena in Mount Isa
    Press Release

    Akubra Saddles Up as Presenting Partner of the 2025 Mount Isa Mines Rodeo

    1 week ago
    AIA
    Press Release

    AIA Singapore launches inaugural AIA Ultimate FitnessFest to champion healthier lifestyles

    2 weeks ago
    Zurich
    Press Release

    Zurich Malaysia Joins the Liga 7X7 All Stars 2025 Lineup as Presenting Partner

    2 weeks ago
    Alipay
    Press Release

    Alipay+ launches World’s First Smart Glasses-Embedded Payment Solution

    2 weeks ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US
      © 2024 Marketing In Asia. All Rights Reserved.
      • Disclaimer
      • Terms of Service
      • Privacy Policy