By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    Sangeeta Mudnal
    How conversational commerce benefits marketers
    3 months ago
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    3 months ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    3 months ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    3 months ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    3 months ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    3 months ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    3 months ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    Japan’s Evolving Booze Culture: A Market in Transformation
    Japan’s Evolving Booze Culture: A Market in Transformation
    10 months ago
    text
    Safe Space™ announces partnership with National Healthcare Group as it continues to boost employee support and wellbeing
    11 months ago
    Sakshi Kalani Founder & CEO of Savy Click and Jaipur Unfolded
    AI-Powered Analytics: Sakshi Kalani on Influencer Marketing in 2025
    11 months ago
    Latest News
    Byron J. Fernandez: Minimize the stress of business crises with strong CX
    8 months ago
    Vedant Mahajan Acquires Stake in Flite: Transforming Event Technology with Innovation
    9 months ago
    Navigating the Digital Economy and Tax Challenges for SMEs
    9 months ago
    sehatUP Launches India’s First Integrated Digital Health Clinic, Pioneering Holistic Healthcare
    10 months ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    3 months ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    3 months ago
    Mary Reschar, Head of Product Marketing, Fluent Commerce
    How retailers can prepare for the rise of Gen Zalpha
    3 months ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    3 months ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    3 months ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    3 months ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    3 months ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    8 months ago
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    10 months ago
    Australia luxury property
    Australia’s Luxury Real Estate Market Soars as Affluent Buyers Seek Waterfront Dreams
    10 months ago
    Latest News
    From Taboo to Triumph: How Malaysians Are Transforming Their Intimate Health Journey
    5 months ago
    Top 5 Misconceptions About Antibiotics Malaysians Need to Stop Believing
    5 months ago
    Eagle Eye Reveals Impact of Loyalty Programs on APAC Retailers
    5 months ago
    Elevate Your Haircare in 2025 with Jung Beauty’s Luxurious Camellia Edition Treatment
    8 months ago
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Web Stories
  • Videos
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2024 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: Navigating India’s Best Furniture Brands: A Consumer’s Insightful Journey
Share
Sign In
Notification Show More
Latest News
Test Post for WordPress
Open Category
Colgate
Groundbreaking New Campaign Unveiled for Colgate Optic White Purple Featuring K-Pop Icon IU, Redefining Oral Care as a Beauty Essential
Press Release
Thomas Karthaus
Exclusive: Thomas Karthaus, Country Manager of Southeast Asia & Greater China at Qualtrics, in Conversation with Marketing In Asia
Press Release
Goan food
The Chilli Trails of Konkan: a celebration of heat, heritage & the heart of coastal India at The Astor Goa’s Deck 88
Press Release
Euthopia airlines
Ethiopian Airlines, a Star Alliance Member, appoints Ellerton & Co. as Public Relations Agency for Singapore and ANZ
Press Release
Aa
Marketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Marketing > Advertising > Navigating India’s Best Furniture Brands: A Consumer’s Insightful Journey
AdvertisingLifestyleMarketingPeopleSociety

Navigating India’s Best Furniture Brands: A Consumer’s Insightful Journey

profile
Last updated: 2023/10/01 at 8:03 PM
Dr. Surbhi Sharma
Share
6 Min Read
SHARE

Furnishing a home is akin to painting a canvas. Each piece of furniture tells a story, reflecting the dweller’s personality, aspirations, and lifestyle. When I wanted to redecorate, I embarked on a journey to discover the best furniture brands in India, and the experience was nothing short of enlightening.

The Digital Dilemma

Image source: Wooden Street

The digital age has brought a plethora of options to our fingertips, making the decision-making process more complex. Websites like GrabOn and WoodenStreet offer comprehensive lists of top furniture brands. But, with the myriad of choices, how does one sift through the marketing jargon to identify genuine quality and value? I had thousand questions, starting with Global Giants or Homegrown Heroes?

Image source: IKEA
India Best Furniture Brands
Image source: Indian retailer

Ikea, a global giant, has made significant inroads in India, emphasizing affordability without compromising on design. Their commitment to sustainability is commendable. But does it resonate with the Indian ethos? On the other hand, Godrej Interio, a homegrown brand, understands the Indian psyche’s nuances. Their designs are not just aesthetically pleasing but also functional, catering to the unique needs of Indian households.

The Blend of Contemporary and Traditional

Image source: Elevation Capital
Image source: The home dekor

For those who prefer a blend of contemporary and traditional, Urban Ladder and The Home Dekor offer a plethora of options. While Urban Ladder’s online presence is robust, The Home Dekor brings the richness of Indian craftsmanship to the fore. However, it’s essential to consider after-sales service, warranty, and return policies before making a purchase.

Stalwarts of the Industry suiting the pocket size

India Best Furniture Brands
Image source: Durian furniture

Durian and Nilkamal have been stalwarts in the best furniture brands in India. Their longevity speaks volumes about their commitment to quality. Durian’s contemporary designs are a treat for the eyes, while Nilkamal’s plastic molded products have found their way into countless Indian homes, symbolizing durability and affordability.

Emotion in Furniture Choices

Image source: Jaypore

Imagine coming home after a long day to a space that resonates with your spirit, where each furniture piece tells a story. That’s the power of brands like Jaypore and Gulmohar Lane. They don’t just sell furniture; they sell experiences. Their collections, inspired by India’s rich heritage, evoke nostalgia while being firmly rooted in the present. They have become my personal favorite for sure!

India Best Furniture Brands
Image source: Chennai – mallsmarket.com

Then there are those aiming for the higher goal– Sustainability in Furniture

India Best Furniture Brands
Image source: Basant | Furniture

With climate change looming large, some of the best furniture brands in India have taken the lead in adopting sustainable practices. Basant, for instance, has set a commendable example by ensuring that approximately 50% of their power consumption is solar-based. But they aren’t alone in this endeavor. Godrej Interio has been at the forefront of sustainable practices, with initiatives like ‘Wecycle’ where they use recycled wood in their products and adopt green manufacturing processes. Ikea, a global giant, is also making waves with its commitment to sourcing sustainable wood and promoting circular economy principles.

Urban Ladder has taken steps to reduce its environmental impact by using certified sustainable wood and offering furniture repair services, ensuring longevity and reducing waste. Nilkamal, known for its plastic products, is venturing into recycling initiatives, turning old plastic products into new, functional ones.

In addition to wood, the industry is innovating with alternative materials. Durian, for instance, has introduced a line of furniture made from recycled materials, showcasing that sustainability and style can go hand in hand.

The rise of the circular economy in the furniture sector is noteworthy. Brands are now offering take-back schemes, where old furniture is refurbished and resold, reducing waste and giving products a second life. That’s a win-win for everyone!

Exploring More Brands

While the aforementioned brands have made their mark, there are several other noteworthy mentions. For instance, Evok, a brand that specializes in home interiors, offers modern and stylish furnishing products that can transform any space. Savya Home, a relatively new entrant, has carved a niche for itself in the office seating segment, emphasizing comfort and ergonomics.

Image source: The Brand Hopper

Brands like Pepperfry and Urban Ladder have made it possible for consumers to furnish their homes with just a few clicks. The convenience of online shopping, coupled with the ability to customize furniture, has made these brands immensely popular among urban consumers.

The Luxury Furniture Segment

Image source: Stanley
Image source: BoConcept
India Best Furniture Brands
Image source: Sandy’s Furniture

For those with a penchant for luxury, brands like Stanley, BoConcept, and Natuzzi offer exquisite furniture pieces that are not just functional but also works of art. These brands cater to the elite segment, offering bespoke furniture solutions that exude opulence and class.

The Indian furniture landscape is as diverse as its culture. From global giants to local artisans, there’s something for everyone. After all, our homes are a reflection of who we are, and the right furniture can make all the difference. Dive into your shopping journey now!

You Might Also Like

The Chilli Trails of Konkan: a celebration of heat, heritage & the heart of coastal India at The Astor Goa’s Deck 88

Tata Motors brings Kerala together this Onam with exciting Products and Great Benefits

Tata Punch Becomes India’s Fastest SUV to cross 6 Lakh Milestone in Under 4 Years, Celebrates with “India ki SUV” campaign

CleverTap Launches ‘Promos’ – The Industry-First All-In-One Rewards Management Platform

Paytm Money Introduces Advanced Tools for F&O Traders in India’s Expanding Retail Market

MIA
Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: Basant, BoConcept, certified wood, Circular economy, consumer, craftsmanship, digital age, durian, Environmental Concerns, ergonomic, Evok, experiences, furniture brands, Godrej Interio, GrabOn, Gulmohar Lane, heritage, ikea, india, Indian psyche, interiors, Jaypore, journey, landfills, luxury, Natuzzi, Nilkamal, office seating, online shopping, pandemic, Pepperfry, recycled, recycled materials, refurbished, renewable materials, repair services, Savya Home, solar-based, Stanley, sustainability, take-back schemes, The Home Dekor, Urban Ladder, Wipro, WoodenStreet, Work-from-home

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    Surbhi Sharma October 1, 2023 October 31, 2023
    Share This Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    profile
    By Surbhi Sharma
    Follow:
    I am PhD in Mathematics from IIT Roorkee currently working as a Market Research & Data Analyst. I have a demonstrated history of working with Startups & Corporates across private equity, e-commerce and software product industries.
    Previous Article MagicHaiAmazonHai. Amazon India’s Festive Tribute: Unveiling the Magic Behind Deliveries
    Next Article Navigating the Bright Path of Indian Advertising
    Leave a comment Leave a comment

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

    9.5k Followers Follow
    3.4k Followers Like
    1.1k Followers Follow
    214 Followers Follow
    208 Subscribers Subscribe

    Latest News

    Test Post for WordPress
    Open Category 23 hours ago
    Colgate
    Groundbreaking New Campaign Unveiled for Colgate Optic White Purple Featuring K-Pop Icon IU, Redefining Oral Care as a Beauty Essential
    Press Release 2 days ago
    Thomas Karthaus
    Exclusive: Thomas Karthaus, Country Manager of Southeast Asia & Greater China at Qualtrics, in Conversation with Marketing In Asia
    Press Release 2 days ago
    Goan food
    The Chilli Trails of Konkan: a celebration of heat, heritage & the heart of coastal India at The Astor Goa’s Deck 88
    Press Release 2 days ago

    PropertyGuru

    property guru

    You Might also Like

    Goan food
    Press Release

    The Chilli Trails of Konkan: a celebration of heat, heritage & the heart of coastal India at The Astor Goa’s Deck 88

    2 days ago
    Press Image
    Press Release

    Tata Motors brings Kerala together this Onam with exciting Products and Great Benefits

    4 days ago
    Punch 6 Lakh Rollout
    Press Release

    Tata Punch Becomes India’s Fastest SUV to cross 6 Lakh Milestone in Under 4 Years, Celebrates with “India ki SUV” campaign

    4 weeks ago
    CleverTap
    Press Release

    CleverTap Launches ‘Promos’ – The Industry-First All-In-One Rewards Management Platform

    2 months ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US
      © 2024 Marketing In Asia. All Rights Reserved.
      • Disclaimer
      • Terms of Service
      • Privacy Policy