In a groundbreaking development, The Miss Universe Organization (MUO) is broadening its horizons by introducing M*U Beverage, an exciting new business venture. Promising an exceptional blend of nourishment and refreshment, M*U’s product lineup includes two distinct offerings: M*U NØR Natural Alkaline Mineral Water and M*U functional beverages, offered in five unique flavors.
Anne Jakapong Jakrajutatip, CEO of JKN Global Media and owner of The Miss Universe Organization, emphasized the universal nature of the Miss Universe brand. She stated, ” The Miss Universe brand is universal – forever evolving beyond the limits of our imagination. M*U Beverage is the first Miss Universe branded product line that espouses our original values: empowering women to realize their ambition and build self-confidence as a catalyst for future success.”
M*U: The Embodiment of Hydration Innovation
M*U’s product development is led by the realization that quality beverages are essential to healthier living in our increasingly busy world. “M*U Beverage understands that drinks play a vital role in daily sustenance, and we aim to offer a vast variety of daily quenchers to uplift daily life,” elaborated Jakrajutatip. The organization collaborated with nutritionists and natural ingredients experts to create a line of premium hydrations that energize, refresh, and rejuvenate minds and bodies.
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M*U’s functional beverages are crafted from natural ingredients, with zero caffeine, no sugar, no preservatives, and under 45 kcal/bottle. They are available in 5 variations, each serving a specific function, from reducing anxiety to boosting immunity.
M*U NØR: Natural Alkaline Mineral Water Revolution
Alongside the functional beverages, M*U Beverage also announced the launch of M*U NØR Natural Alkaline Mineral Water. As the first alkaline water to be offered in a custom-designed glass bottle and bottled in Thailand, M*U NØR sources its water from the pure springs of Reykjavik, Iceland, promising optimal hydration and health benefits through the presence of essential minerals.
M*U’s Strategic Market Entry
The timing of M*U’s entry into the Ready to Drink (RTD) sector is a strategic move, given the growing demand for functional drinks and alkaline waters worldwide. According to market analysis, both functional beverages and premium bottled water sectors show impressive growth potential, promising M*U a share in a market projected to be worth over US$1.1 trillion by 2030.
The Global Launch: Reinventing Hydration
M*U Beverages plans its grand debut in Thailand, with a vision to capture the global market by the end of 2023. MUO aims to leverage its prestigious legacy of 72 years, championing empowerment and self-confidence to establish strategic partnerships in esteemed markets such as Australia, the Philippines, the UK, and China.
The official launch of M*U Beverages in Bangkok saw a star-studded attendance, including famous industry insiders, celebrities, and social media influencers. The international launch is scheduled for early 2024 at the Anuga FoodTec Fair in Cologne, Germany, followed by debuts in several international F&B trade shows worldwide.
