MoEngage announced that it has been recognized as a strong performer in The Forrester WaveTM: Mobile Engagement Automation, Q3 2020. Forrester defines Mobile Engagement Automation as technology that uses real-time and contextual insights to proactively engage with known users in the appropriate mobile moment across the customer lifecycle via a mobile device¹. MoEngage was previously featured in the 2018 and 2019 Gartner Magic Quadrant for Mobile Marketing Platforms and was the highest-rated vendor in the 2019 Gartner Voice of Customer.
Raviteja Dodda, Co-founder & CEO, MoEngage said “We are the youngest company to be included in the report. In the last couple of years, MoEngage has evolved into an enterprise-grade product that can handle the scale, data security and access control requirements of some of the top brands such as Ally Financial, CIMB Bank, Samsung, McAfee, Mashreq Bank, Deutsche Telekom, Travelodge, Flipkart, OLA, Tokopedia and more”
Forrester recommends that Mobile Engagement Automation customers “Look for vendors that can factor in customers’ past engagement and behaviors to improve personalization in the form of featured products, message content, message format, and channel”
Dodda added, “We believe this is a powerful validation of MoEngage’s best-of-breed solution for the customer-obsessed growth teams who like to deep dive into customer behavior data and then engage them across mobile, email and the web. I am pleased that the Forrester report notes our strengths in advanced engagement automation and practical applications of advanced analytics. Our proprietary engine, Sherpa, which analyzes behavioral data and test results for automated decisioning has also been referenced in the report”
Additionally, the report states that MoEngage bills itself as an Open Analytics solution that can connect to any BI or SQL tool and is one of just two tools in this evaluation that is compatible with PMML“. Open Analytics, by MoEngage, allows consumer brands to visualize enriched campaign & behavioral data from MoEngage in their favorite BI tools like Tableau – without the need for expensive ETL infrastructure.
Read a complimentary copy of The Forrester Wave™: Mobile Engagement Automation, Q3 2020 here.
