By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    CelcomDigi and Naga DDB Tribal
    Unearthing Borneo’s Hidden Stories: A Docufilm Spotlight on East-Malaysia’s Celebrations
    9 hours ago
    hsbc
    Decoding Wealth: HSBC’s Revolutionary Approach to Financial Literacy with AI
    9 hours ago
    Moov Media
    Moove Media Unveils the Longest Digital Wall in Singapore’s MRT: The Outram Travelator
    9 hours ago
    Latest News
    Apple Vision Pro: A Revolutionary Leap into Augmented Reality and Virtual Reality
    2 hours ago
    Google Ads Console Experiences Unplanned Downtime
    3 hours ago
    Google’s Upcoming 3D Product View Feature: Revolutionizing Mobile Shopping Experience 
    3 hours ago
    A Decade with BTS: TikTok Celebrates with Global Fan Engagement
    7 hours ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    benefits of Venture studios
    Comparing Venture Studios and Traditional VC Firms: Key Differences to Know
    2 weeks ago
    funding
    Matrix Partners India Boosts its Fourth Fund to $525M Amid Economic Uncertainty
    2 weeks ago
    Amit and Gaurav Khatri
    From Basement to Battling Tech Giants: The Inspiring Journey of Two Brothers 
    2 weeks ago
    Latest News
    UBS Gears to Finalize Credit Suisse Takeover by June 12 
    9 hours ago
    Shilpa Shetty Fuels Fitness Revolution with KisanKonnect Partnership
    5 days ago
    Open-Source OOH Audience Measurement Framework Unveiled by Regional Advertising Leaders, AAMS, and Moving Walls Group
    6 days ago
    The Rising Tide: Transforming the Scene for Women Entrepreneurs in India
    2 weeks ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    BTS
    A Decade with BTS: TikTok Celebrates with Global Fan Engagement
    7 hours ago
    CelcomDigi and Naga DDB Tribal
    Unearthing Borneo’s Hidden Stories: A Docufilm Spotlight on East-Malaysia’s Celebrations
    9 hours ago
    FavePay
    FavePay Later’s Audra Pakalnyte Exits After an 8-Year Journey, Marks End of an Era
    9 hours ago
    Latest News
    Reinventing Father’s Day: Iconic Gifts from TUMI’s Alpha Bravo Collection
    1 hour ago
    Google’s Upcoming 3D Product View Feature: Revolutionizing Mobile Shopping Experience 
    3 hours ago
    Goldheart Ensures Customer Financial Security Amid Data Breach Impacting 42,000 
    4 hours ago
    Ruder Finn Asia Innovates With a New DEI Practice: Aiding Businesses in APAC
    4 hours ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    Blackpink's Rosé Leads K-beauty's Digital Revolution: Sulwhasoo and Lazada Unite for 'Shoppertainment'
    Blackpink’s Rosé Leads K-beauty’s Digital Revolution: Sulwhasoo and Lazada Unite for ‘Shoppertainment’
    1 week ago
    Sari
    The Sari Transformed: A Global Journey from Traditional Garment to High Fashion
    2 weeks ago
    Podcast
    Unplug and Tune In: Top 5 Indian Podcasts for Your Listening Pleasure in 2023
    2 weeks ago
    Latest News
    Revolution In Customer Loyalty: DFS Group’s DFS CIRCLE Transforms Luxury Travel Retail Experience 
    1 day ago
    Immerse Yourself in the Aromatic Extravaganza: Thailand Coffee Fest 2023 
    1 week ago
    MS Dhoni: The Quintessential Leader of Indian Premier League (IPL) 
    1 week ago
    Petronas Unveils Heritage-Rooted Films: A Celebration of Malaysia’s Cultural Richness
    1 week ago
  • Stories
  • Videos
    • Videos Gallery
    • The Opinion Scout
    • Step By Step
    • Market Masters Series
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: Mobile Apps vs Banner Ads. Who Won The Battle? (Call of Duty and ASKfm’s Experience)
Share
Sign In
Notification Show More
Latest News
Gifts from TUMI
Reinventing Father’s Day: Iconic Gifts from TUMI’s Alpha Bravo Collection
News Press Release
Apple Vision Pro
Apple Vision Pro: A Revolutionary Leap into Augmented Reality and Virtual Reality
Buzz Marketing
Google ads
Google Ads Console Experiences Unplanned Downtime
Advertising Buzz
Using Google to search for information
Google’s Upcoming 3D Product View Feature: Revolutionizing Mobile Shopping Experience 
Advertising Business Marketing News
Goldheart
Goldheart Ensures Customer Financial Security Amid Data Breach Impacting 42,000 
Business News
Aa
Marketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Stories
  • Videos
    • Videos Gallery
    • The Opinion Scout
    • Step By Step
    • Market Masters Series
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Business > Feature Stories > Mobile Apps vs Banner Ads. Who Won The Battle? (Call of Duty and ASKfm’s Experience)
Feature Stories

Mobile Apps vs Banner Ads. Who Won The Battle? (Call of Duty and ASKfm’s Experience)

profile
Last updated: 2022/07/29 at 5:39 PM
ASKfm
Share
4 Min Read
mobile-apps-vs-banner-ads.-who-won-the-battle?-(call-of-duty-and-askfm’s-experience)
SHARE

Banner ads are on the Internet since 1994. The first banner looked minimalistic and even stylish in modern reality:

Contents
How is advertising being ignored now?BONE OF CONTENTIONHow does it work?EXPERIENCE OF APPLICATIONS THAT RISKED REFUSE ADVERTISINGCall of Duty®: MobileASKfm

Total digital ad spending will reach $455.3 billion by the end of 2021. 55.2% of this amount is spent on display advertising, to which the whole internet has developed blindness for over 27 years.

How is advertising being ignored now?

The CTR of the first banner was 44% (this is the percentage of all users who saw the banner clicked on it). Now the average CTR of a banner ad is 0.5%. Inventor of pop-up ads, Ethan Zuckerman, said he regretted creating pop-up advertisements and urged site owners to stop making money from it.

BONE OF CONTENTION

In 2021, Apple’s new rules have shaken the ad business. iOS15 revolutionized the iPhone’s privacy settings. In the third and fourth quarters, Snap, Facebook, Twitter, and YouTube lost 12% of their revenue, up to $9.85 billion, according to ads technology Lotame estimates.

How does it work?

  1. Users who have updated their devices to IOS15 at the first launch of applications usually prohibit tracking their activities.
  2. Advertising platforms reduce the quality of ad selection because they do not have enough data on user preferences.
  3. Irrelevant ads drain companies’ budgets and increase the effectiveness of banner blindness on potential customers.

The bottom line, in the advertising cycle, all parties suffer. And the situation on the market needs a complete reformation. But who is ready to give up ads?

EXPERIENCE OF APPLICATIONS THAT RISKED REFUSE ADVERTISING

Free app monetization is based on 2 models:

In-App Ads (IAA) – Video and banner ads from partners built into apps.

In-App Purchases (IAP) – in-app purchases of currency / equipment / content / bonuses from the developers.

Call of Duty®: Mobile

Google Play 100+ million downloads. Popular first-person shooter game with a large fan base. The main source of in-app monetization is the purchase of internal currency and a battle pass (a subscription for content that developers add). The game does not use any other built-in banner and video ads. All efforts are directed towards the promo of objects from the game itself, which can be obtained in various ways. Videos can be closed until the end.

ASKfm

ASKfm is a social network with an audience of 348 million users worldwide. Anonymity has been a feature of the network for 11 years. Askers can chat anonymously and openly by asking and answering questions. Quite recently, unusual banners have appeared in the application and in the web version of the social network. As we found out, ASKfm is in the process of completely abandoning In-App Ads in favour of a different type of monetization.

 

“This year we did an interesting and radical experiment with disabling ads and saw an increase in new registrations as a result. Obviously, users are tired of endless advertising for a long time and just want to enjoy communication. Generation Z hasn’t seen the Internet without annoying banners and flashy pop-ups. We are confident that moving away from banner ads will help newbies understand, love, and become ASKfm’s most dedicated fans faster,” – commented on their decision on an anonymous social network.

You Might Also Like

Australia and Singapore Unite to Innovate Digital Eco-Friendly Shipping

Open-Source OOH Audience Measurement Framework Unveiled by Regional Advertising Leaders, AAMS, and Moving Walls Group

MS Dhoni: The Quintessential Leader of Indian Premier League (IPL) 

Pioneer in Digital Transformation, Manisha Seewal, Named Redhill’s President 

From Basement to Battling Tech Giants: The Inspiring Journey of Two Brothers 

Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: ads, bannerads, mobileapps

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    ASKfm July 29, 2022 December 17, 2021
    Share This Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    Previous Article how-lead-is-transforming-affordable-private-schools-by-reimagining-classrooms-and-digitising-pedagogy How LEAD is transforming affordable private schools by reimagining classrooms and digitising pedagogy
    Next Article 10-social-media-trends-to-look-out-for-in-2022 10 Social Media Trends To Look Out For In 2022
    Leave a comment Leave a comment

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

    Follow US

    8k Followers Follow
    3.4k Followers Like
    1.1k Followers Follow
    200 Followers Follow
    157 Subscribers Subscribe

    Latest News

    Gifts from TUMI
    Reinventing Father’s Day: Iconic Gifts from TUMI’s Alpha Bravo Collection
    News Press Release 1 hour ago
    Apple Vision Pro
    Apple Vision Pro: A Revolutionary Leap into Augmented Reality and Virtual Reality
    Buzz Marketing 3 hours ago
    Google ads
    Google Ads Console Experiences Unplanned Downtime
    Advertising Buzz 3 hours ago
    Using Google to search for information
    Google’s Upcoming 3D Product View Feature: Revolutionizing Mobile Shopping Experience 
    Advertising Business Marketing News 3 hours ago

    You Might also Like

    Maritime
    BusinessEconomicsFeature StoriesNews

    Australia and Singapore Unite to Innovate Digital Eco-Friendly Shipping

    1 day ago
    AI Tools In Social Media
    AdvertisingBrand HighlightsBrandingBusinessBuzzEconomicsFeature StoriesInterviewsMarketingNewsPress ReleaseResearchResearchViral News

    Open-Source OOH Audience Measurement Framework Unveiled by Regional Advertising Leaders, AAMS, and Moving Walls Group

    6 days ago
    MS Dhoni
    Feature StoriesInspirationPeopleSociety

    MS Dhoni: The Quintessential Leader of Indian Premier League (IPL) 

    1 week ago
    Manisha Seewal
    Brand HighlightsBusinessFeature StoriesNews

    Pioneer in Digital Transformation, Manisha Seewal, Named Redhill’s President 

    1 week ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US
      © 2023 Marketing In Asia. All Rights Reserved.
      • Disclaimer
      • Terms of Service
      • Privacy Policy
      Join the growing tribe of Marketing In Asia!

      Subscribe to our newsletter and never miss our latest updates, news, videos, podcasts etc..

        Zero spam, Unsubscribe at any time.