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Marketing In Asia > Blog > Marketing > Campaign > Mindhouse’s Celeb-Driven Sleep Stories: A Journey to Better Mental Health
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Mindhouse’s Celeb-Driven Sleep Stories: A Journey to Better Mental Health

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Last updated: 2023/12/19 at 2:32 PM
Gaurav Mishra
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3 Min Read
Mindhouse
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In a novel approach to mental well-being, Mindhouse, a leading mental wellness app, has collaborated with Emmy-nominated actor Jim Sarbh to guide users on a tranquil journey to the Northern Lights. This initiative is part of Mindhouse’s acclaimed Sleep Stories series, which includes narratives by Bollywood icons like Rahul Bose, Konkona Sen Sharma, and Amol Parasher.

The Power of Sleep Stories

Sleep Stories are crafted to create a peaceful pre-sleep environment, aiding in relaxation and visualization. This is crucial, as research underscores the importance of regular sleep for cognitive function, emotional stability, and prevention of mental health issues like depression. However, sleep deprivation is increasingly prevalent among Indians, particularly the youth.

Mindhouse’s Holistic Approach

Pooja Khanna, co-founder of Mindhouse, emphasizes the app’s comprehensive take on mental health. Beyond Sleep Stories, Mindhouse offers guided mindfulness and meditation for all skill levels and has recently introduced therapy services. Khanna expresses excitement about partnering with Jim Sarbh, hoping to reach more users with this simple, visualization-based meditation format.

Also Read: Coca-Cola Singapore’s Bold Move: Embracing 100% Recycled Bottles and a Novel Collection Initiative

Jim Sarbh on the Importance of Sleep

Jim Sarbh, known for his compelling performances, shares his enthusiasm for the project. He recognizes the significance of sleep for physical and mental health and supports Mindhouse’s innovative concept, especially relevant in today’s fast-paced world.

‘Travel with Jim: The Northern Lights Experience’

Mindhouse’s latest feature, ‘Travel with Jim: The Northern Lights Experience’, is a 30-minute auditory expedition to a serene Norwegian night, showcasing the mesmerizing Aurora Borealis. Sarbh’s distinctive narration, coupled with soothing music, aims to transport listeners into deep relaxation.

A Diverse Collection of Sleep Stories

The app’s other offerings include Konkona Sen Sharma’s ‘A Swiss Adventure’, Rahul Bose’s ‘A Night in the Forest’, and Amol Parasher’s ‘Underwater World’. These stories are accessible on the Mindhouse app, which offers new users a one-month free trial.

A Step Towards Holistic Mental Health

Mindhouse’s Sleep Stories, particularly the latest addition with Jim Sarbh, represent an innovative step in mental health care. By combining celebrity narratives with calming visuals and sounds, Mindhouse is paving the way for a more relaxed, mentally healthy society.

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TAGGED: Aurora Borealis, guided mindfulness, Jim Sarbh, meditation, Mental health, Mental Well-being, Mindhouse, relaxation, sleep deprivation, Sleep Stories, therapy services

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    Gaurav Mishra December 19, 2023 December 19, 2023
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    By Gaurav Mishra
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    Helping businesses rank higher, and experience in building brand visibility and authority with customized SEO solutions. A passionate observer of business dynamics and technological advancements. Lastly, I have interest in Geo-politics offers a sobering look at the intertwining of global events and economic trends.
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