Flick TV, a mobile-first, micro-drama OTT platform, has raised $2.3 million in seed funding led by Stellaris Venture Partners, with participation from Gemba Capital and Titan Capital.
Flick TV is pioneering a new era of mobile-native storytelling through professionally produced microdramas – emotionally engaging narratives under five minutes, designed for vertical viewing. Unlike long-form OTTs or UGC-driven short video platforms, Flick TV fills the white space with premium short-form content that combines narrative depth and continuity.
Founded in early 2025 by Kushal Singhal and Pratik Anand, Flick TV emerged from a growing need for emotionally resonant, mobile-first storytelling. Kushal brings deep expertise in short-form content and supply growth – having built ShareChat’s short video creator ecosystem from the ground up and scaled creator supply and monetization at EloElo. Pratik, who led new user growth at Meesho and content verticals at Pocket FM, brings strong product and marketing experience across user acquisition, engagement, retention, and monetization. They are joined by Sanidhya Mittal, a seasoned engineering leader who built and scaled high-throughput systems at ShareChat. He now leads Flick TV’s technology roadmap.
Kushal Singhal, Co-founder, Flick TV, said, “With over 900 million internet users and a surge in mobile-first viewing, India’s appetite for high-quality, short-form drama is booming. China’s $7 billion microdrama market shows what’s possible, and India is on track for a $5 billion opportunity in the next five years. Yet, the content production ecosystem for microdramas is still nascent. At Flick TV, we’re bridging this gap by incubating new-age production houses and building the microdrama equivalent of a film or TV studio. Our goal is to combine creator agility with cinematic storytelling to shape the future of streaming – smart, immersive, and tailored for mobile.”
With strong industry networks and a deep understanding of content, Flick TV is uniquely positioned to collaborate with top storytellers, production houses, and digital creators to produce high-quality microdramas across genres like romance, social thrillers, and slice-of-life. The company also plans to build a next-generation content engine, powered by generative AI and agentic workflows, to boost efficiency in scripting, visual planning, and production. From quick script and storyboard iterations to automated visual asset generation, Flick TV will leverage AI to speed up content production and testing – without compromising on quality.
Mayank Jain, Principal at Stellaris Venture Partners, said, “India’s next entertainment wave will be mobile-native, emotionally engaging, and built for short attention spans. The Flick TV team brings together expertise in content creation and testing, along with a deep understanding of user acquisition and engagement—making them frontrunners to innovate and lead this emerging category. Their early traction and strong engagement metrics reflect their strengths in content curation and storytelling. We’re thrilled to partner with them as they build India’s leading micro-drama OTT platform.”
The funds will be used to scale content production, launch over 100 original titles across genres, and expand into four new regional languages. Flick TV also plans to invest in enhancing its mobile-first streaming experience, driving user acquisition and retention across channels, and building a cross-functional team.
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