For startups, the key is visibility to start generating revenue and have better chances of making money. The faster it becomes visible, the closer it’ll be to succeeding in getting funded. When considering a business investment, one should be aware that more than 80% of the decision-makers factor in brand reputation.
Our data indicates that 14% of respondents felt the need for branding to influence investor’s decisions, and 20% felt it is essential for the company’s growth.
Brands are one of the main ways that someone will find out about what is happening in a business. People will tell their friends, communities, and family to come to support a brand. Brands help the product spread all around so that more people learn about them and buy their products. A strong brand can help get noticed and establish credibility with investors and other stakeholders. This is one more reason to make branding a priority for business- this way, it’ll be able to grow more value!
Strong branding has the power to provoke a multitude of emotions in consumers. It’s often the case that they’re interested, trusting, and optimistic with brands they prefer. If you establish these feelings, then you can advantageously promote products that stir up similar emotions.