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Marketing In Asia > Blog > Business > News > Technology > Meta’s New AI Video Tools for Facebook and Instagram
BusinessNewsTechnology

Meta’s New AI Video Tools for Facebook and Instagram

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Last updated: 2023/11/17 at 6:07 PM
vaibhav khobragade
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Meta, the parent company of Facebook and Instagram, has introduced two AI-based video editing tools, Emu Video and Emu Edit, which aim to revolutionize the process of creating and editing videos on these popular platforms.

Emu Video

Emu Video, the first of these groundbreaking tools, allows users to produce captivating four-second videos. It works by combining a caption, photo, or image with a descriptive prompt, making video creation not only effortless but also highly creative. This tool is a game-changer for those who love to share quick, engaging content but may lack the time or skills for complex video editing.

Emu Edit: Simplifying Video Editing

The second tool, Emu Edit, is equally impressive. It offers a simplified way to modify or edit videos using text prompts. This means that users can now make specific changes to their videos without needing extensive editing knowledge. For instance, if you want to add text to a baseball cap in your video, Emu Edit will do just that without altering any other aspect of the cap’s design. This level of precision and ease is unprecedented in social media video editing.

Both Emu Video and Emu Edit are advancements of Meta’s parent model Emu, which is known for generating images based on text prompts. This move signifies Meta’s commitment to leading the charge in generative AI technology, a field that is rapidly gaining traction in the tech world.

These tools are not just technological marvels; they are designed with the user in mind. By simplifying the video creation and editing process, Meta is ensuring that its platforms remain user-friendly and accessible to a broader audience. Whether you’re a seasoned content creator or a casual user, these tools make it easier than ever to express creativity and share your stories.

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    vaibhav khobragade November 17, 2023 November 17, 2023
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    By vaibhav khobragade
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    I am working as a Sr. Digital Marketing Executive with four+ years of experience in the space of Digital Marketing. I assist in the formulation of strategies to build a lasting digital connection with consumers. I help in planning and monitoring the ongoing company presence on social media & Launch optimised online advertisements to increase company and brand awareness.
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