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Marketing In Asia > Blog > Business > News > Meta Verified: A New Subscription Bundle For Instagram and Facebook Users
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Meta Verified: A New Subscription Bundle For Instagram and Facebook Users

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Last updated: 2023/02/20 at 8:48 PM
MIA Editor
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Meta Verified: A New Subscription Bundle For Instagram and Facebook Users
Source: Deadline
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Facebook-owned Meta is getting ready to introduce a brand-new subscription package called Meta Verified. The bundle is made with an emphasis on emerging creators who are trying to grow their communities in order to make it simpler for people to establish their presence on Facebook and Instagram.

Gradual Testing in Australia and New Zealand

This week, the bundle will be trialled in Australia and New Zealand with the intention of learning what the users value most before potentially expanding to the rest of the world. While in Australia, the subscription will run you $19.99 AUD on the web and $24.99 AUD on iOS and Android, it will run you $23.99 NZD on the web and $29.99 NZD on iOS and Android in New Zealand.

Meta Verified Features

Several features aimed at improving user experience will be part of the Meta Verified bundle. These consist of: Account Verification with Protections Against Impersonation Users will be able to buy a verified badge through Meta Verified that uses a government ID to verify their identity and authenticate their account. With proactive account monitoring for impersonators who might target people with expanding online audiences, this feature will increase protection against impersonation. Possibility of Platform Support Users who purchase a Meta Verified subscription will have direct contact with a live person who can assist them with common account problems. They will be able to receive the assistance they require when they need it as a result. Reach and Account Visibility Have Increased Subscribers who have completed the Meta Verification process will have greater visibility and reach, as well as prominence in some areas of the platform, such as search, comments, and recommendations. Additionally, the bundle comes with unique features that let users express themselves in original ways.

Meta’s Long-Term Vision

The company has been considering how to grant access to these features through a paid offering, according to Meta’s announcement post, since last year. However, they are dedicated to opening up access to the verified badge to more people, including creators, companies, and the general public. Accounts must be at least 18 years old and meet minimum activity requirements, such as a history of prior postings, in order to qualify for Meta Verified. A government ID that matches the name and photo on the Facebook or Instagram account the applicant is applying for will also be required.

Proactive Monitoring for Account Impersonation

According to Meta, subscriptions will include ongoing monitoring and review of reported violations in addition to proactive monitoring for account impersonation. The business is also committed to acting quickly to stop anyone attempting to get around their security measures.

Also read: YouTube CEO Susan Wojcicki Steps Down, Neal Mohan Takes Over

A subscription package called Meta Verified is made to make it simpler for people to build up their online presence on Facebook and Instagram. Users will be able to authenticate their accounts, gain access to live support, and gain from improved visibility and reach thanks to a variety of features included in the bundle. The bundle is currently being tested in Australia and New Zealand, but if it is successful, it could be made available everywhere.

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    MIA Editor February 20, 2023 February 20, 2023
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