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Marketing In Asia > Blog > Marketing > Buzz > LEGO Releases BTS Dynamite Play Set in Collaboration with Fans
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LEGO Releases BTS Dynamite Play Set in Collaboration with Fans

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Last updated: 2023/02/20 at 8:48 PM
MIA Editor
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A new LEGO Ideas set, number 47, has been unveiled: With its most recent set, the LEGO Group is illuminating it with a tribute to the international pop icons BTS. The seven-piece band is depicted in the LEGO Ideas BTS Dynamite set, which was created by a LEGO fan. The set shows the band on the set of their global smash-hit single “Dynamite,” which was released in August 2020 and went on to receive over one billion views in just eight months while also becoming the band’s first number-one single in the United States. Josh, 20, from Indiana, and Jacob, 21, from New York are LEGO enthusiasts and friends who came up with this LEGO Ideas set. They collaborated to make the set come to life by fusing their enthusiasm for LEGO construction with their love of BTS.

Lego
Source:Lego.com

Jacob explained their method as follows: “Josh did the building and design work, and as a huge fan of BTS, I told him what needed to be in it and what details were most important. The procedure was really enjoyable. “Jacob had the BTS knowledge, and he was able to direct my build in the right way,” Josh continued. I kept replaying the music video in my head while attempting to recreate it with LEGOs. When the project suddenly became extremely popular online, it was insane. In order to promote its newest set, the LEGO Group is counting on the buzz surrounding BTS.

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LeapFrog Ideas BTS Dynamite, created by LEGO fans, is reportedly a tribute to the international pop icons BTS. The seven-piece band can be seen in the scene filming the music video for their international hit single “Dynamite.” Along with the figurines, the new set includes a colourful record store, ice cream truck, and donut shop. All seven members of the band are represented in miniature by the Lego set. Which also includes various props and accessories. The set, which is intended for children ages eight and up, is anticipated to be very popular with both Lego and BTS fans. Lego’s action is a part of a larger pattern in which businesses collaborate. With well-known influencers and celebrities to appeal to younger audiences and capitalise on their cultural interests.

“When we saw the colourful design, we knew it would be a hit, and this was proved by how quickly they reached 10,000 views in the LEGO Ideas voting,” said Federico Begher, head of the LEGO product group. He went on to say that because the BTS fandom had already embraced the design. It was critical that stayed true to the original concept. The show emphasises originality, fervour, and most importantly, enjoyment! We are eager to see the fans construct it and display it.

The doughnut shop, ice cream truck, and record store are all represented in the model exactly as they are in the music video. As each building can be separated from the others, you can arrange everything however you like, contains seven minifigures of band members that can perform coordinated LEGO dance moves on stage. Beginning in early March 2023, the LEGO Ideas BTS Dynamite set will be for sale.

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Recently, LEGO and Louis Vuitton collaborated to recreate Paris. As a fantastical snowy landscape in stores all over the world using LEGO bricks. LEGO and DC recently collaborated to create Bruce Wayne’s motorcycle. The Batcycle, in honour of the anniversary of The Batman (which will be released in early 2022). The bike that actor Robert Pattison rode in the film will serve as its inspiration.

Another recent collaboration between LEGO and Warner Bros. Discovery Global Consumer Products saw the release of the Icons. The Lord of the Rings: Rivendell set, which was based on the movie adaptations. The iconic Elven stronghold from Middle-earth is featured in this highly detailed, 6,167-piece set, which also includes 15 minifigures.

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    MIA Editor February 20, 2023 February 20, 2023
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