In a recent announcement from Sydney, Australia, Hotwire, the renowned technology communications and marketing consultancy, unveiled Melissa Cullen as their new Managing Director of Communications for the Asia-Pacific (APAC) region.
In this pivotal role, Cullen takes charge of Hotwire’s operations in Australia. Additionally, she will drive the expansion of the company’s reputation and relationship services throughout APAC.
Cullen isn’t diving into these waters alone. She will collaborate with Anol Bhattacharya, the Managing Director of Marketing for APAC. Together, they aim to enhance the consultancy’s plethora of services. This includes diving deep into communications strategy, public relations, media relations, digital marketing, and more. Their joined forces will tackle crisis and issue management, content creation, executive thought leadership services, influencer management, and the development of corporate narrative platforms.
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Heather Kernahan, the Global CEO of Hotwire, expressed her enthusiasm about Cullen’s appointment. She emphasized the company’s ambition to boost its communications and public relations prowess in the Asia Pacific. Kernahan stated, “Melissa’s unique blend of running her own agency for over ten years, her pivotal roles with major global tech brands, and her leadership in the PR industry enhances the value Hotwire offers its clients.”
Before taking the helm at Hotwire, Cullen showcased her expertise in prominent roles at Icon Agency, Finchco, and Ogilvy. Her leadership impacted major clients such as Salesforce, Westpac, and Microsoft. Moreover, as the co-founder and managing director of Res Publica, Cullen invested fifteen years sculpting successful communication programs. She collaborated with prominent brands like Lion, Unilever, Westpac, and Gatorade.
Besides her corporate achievements, Cullen took on significant leadership roles in Australia’s PR sector. She chaired the Public Relations Council and held a board position with The Communications Council.
Expressing her excitement about this new journey, Cullen remarked, “Joining Hotwire marks the beginning of a thrilling new phase. With its global presence and in-depth know-how in tech communications, I eagerly await the chance to partner with clients, narrating their success stories and driving commercial outcomes.”
In sum, Melissa Cullen’s appointment signals a promising growth phase for Hotwire in the APAC region. With her unparalleled experience and the support of the Hotwire team, the horizon looks promising for technology communications and marketing services in Asia-Pacific.
Based on insights from Marketech APAC.