Mash, a premier platform offering creative services in the Asia-Pacific region, has today heralded a pivotal transformation in its leadership ranks. It has onboarded Tanya Drerup as its new Chief Product Officer and Ollie Salisbury as the Head of Talent Acquisition and Community. These strategic appointments underscore the company’s commitment to harness the power of technology to invigorate its operations and streamline its purpose.
A New Era of Global Expansion and Transformation
The primary goal for the newly appointed leaders is to spearhead the evolution of Mash into a globally recognised virtual studio and project management platform. As Mash consolidates 16 disparate systems into a single comprehensive platform, Drerup and Salisbury will prioritise the needs of clients and “Mashers” alike.
Meet Tanya Drerup: A Paragon of Technological Leadership
Tanya Drerup, an accomplished technology expert with more than a decade of experience in delivering business transformation solutions, steps into her role with the promise to prioritise customer-centricity. She brings a rich blend of expertise from her time in senior product roles at renowned companies like FrankieOne, MYOB, and carsales.com.au.
Being tasked with the development and leadership of Mash’s technology team, she expressed her enthusiasm, “I am very excited to take on the role of CPO at Mash, and spearhead our technology revolution by immersing myself in Mash’s client and user insights and feedback in order to truly understand their pain points and goals. Current advancements in AI and data make it a very exciting time in the creative industry. Harnessing the power of these solutions and deep diving into what our customers are prioritising during this unique economic time will ultimately allow us to build a platform that will exceed expectations of our creative output, project management and operational efficiency.”
Ollie Salisbury: A Talent Acquisition Maestro
Ollie Salisbury, a proven talent and people professional, brings an array of experience in building diverse, high-performing teams through innovative global talent programs and initiatives. He has a strong foundation in technology from his previous roles at companies like Ento, BCG Digital Ventures, and Scout.
As the Head of Talent Acquisition & Community at Mash, Salisbury will mould the talent strategy, ensuring the attraction and retention of top talent. His vision is clear, “Through my new position, I hope to do exactly this by attracting premium talent who are looking to hold the reins of their own careers and think beyond set hours, a set location and a narrow lens of responsibility. Mash is about exciting, holistic thinking and technology is a crucial part of this ecosystem.”
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Final Remarks from Mash’s Founders
“As we continue to grow in both size and geographic footprint, integrating technology into our operating model, will be key to ensuring we stay true to how we Mash,” said Natasha Menon, CEO and Co-Founder of Mash. “We are absolutely thrilled to have Tanya and Ollie, two exceptional technology leaders, join our team – it is a real milestone moment for us.”
Sarah Churchlow, Operations Director and Co-Founder, shared her thoughts, “The combined expertise of Tanya and Ollie in emerging technology and employee empowerment levels up our model and sets us up as the operations blueprint for the future of creative work.”
This new leadership chapter for Mash, now operating remotely across six cities in two continents, signals a dynamic shift in the creative services industry across the Asia-Pacific region.