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Marketing In Asia > Blog > Marketing > Advertising > Manushi Chhillar Takes the World Stage as Estée Lauder’s Global Ambassador!
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Manushi Chhillar Takes the World Stage as Estée Lauder’s Global Ambassador!

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Last updated: 2023/05/09 at 12:01 AM
Eshita
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Estée Lauder, the renowned beauty brand, proudly presented Manushi Chhillar as its new global spokesperson. Miss World and actor Manushi Chhillar is no stranger to the cosmetic giant either, having represented Advanced Night Repair in India back in 2022. She is set to feature in India’s upcoming campaign for ‘Double Wear Stay-in-Place Makeup’, which is coming out later this month. Estée Lauder is proud to welcome Manushi Chhillar to their roster of world-renowned talent, including Imaan Hammam, Adut Akech, Ana de Armas, Amanda Gorman, Bianca Brandolini D’Adda, Carolyn Murphy, Grace Elizabeth, Karlie Kloss, Kōki and Yang Mi.

Justin Boxford, the global brand president of Estée Lauder and Aerin Beauty, announced with joy that Chhillar was joining the Estée Lauder family. He expressed how impressed he was with her fast-growing stardom and her commitment to making a positive impact in India and beyond. He praised her enthusiasm for promoting women’s success worldwide, which is consistent with Estée Lauder’s core values.

Dikshita Shukla, the brand manager of Estée Lauder India, expressed her excitement on Chhillar being appointed. She praised her as an inspiration to girls in India and said that she perfectly embodies Estée Lauder’s slogan “beauty with a purpose”. According to Shukla, Chhillar’s mission to bolster women’s rights embraces Estée Lauder’s values and makes her a great choice to be part of the brand.

Also Read: Maybelline New York India taps Gen Z icons Suhana Khan, Ananya Birla, and Eksha Subba as brand ambassadors

Chhillar, who is passionate about women’s empowerment, expressed her excitement at becoming a global ambassador for Estée Lauder. She said that the brand’s commitment to empowering women and promoting diversity and inclusion aligns with her own values, and she is honored to be a part of the Estée Lauder family. Chhillar also shared her hope that her association with the brand will inspire women around the world to chase their dreams and make a positive impact on society.

The appointment of Manushi Chhillar as global brand ambassador for Estée Lauder is a significant step for the brand’s commitment to empowering women and promoting diversity and inclusion. With Chhillar’s rising star power and dedication to social change, she is an excellent addition to the Estée Lauder family, and her association with the brand is sure to inspire women around the world. We look forward to seeing Chhillar’s debut in the upcoming ‘Double Wear Stay-in-Place Makeup’ campaign and wish her all the success in her new role as global brand ambassador for Estée Lauder.

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TAGGED: Beauty campaign, Brand philosophy, Diversity and inclusion, Empowering women, Estée Lauder, Global Brand Ambassador, Manushi Chhillar, Rising star power, Social change, Women's advancement

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    Eshita Chaurasia May 9, 2023 May 9, 2023
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    By Eshita Chaurasia
    With a Post Graduate degree from NIFT and 9 years of experience, I am a skilled professional in Fashion Marketing, Brand Management, and Fashion/Retail Merchandising.
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