In a move aimed at tackling the challenges of the digital age, the Malaysian Communications and Multimedia Commission (MCMC) is in the process of developing a comprehensive regulatory framework. This initiative is designed to address a range of issues, from online harm to the imbalance in advertising expenditure between digital platforms and traditional media.
Key Points:
- MCMC is working on a regulatory framework to address online harm, including child abuse material, online gambling, and disinformation.
- Talks have been held with Meta and Google, with TikTok scheduled for a future meeting.
- The framework may include elements similar to those in Australia and Canada, focusing on fair compensation for news outlets.
- MCMC acknowledges the growing role of AI and plans to implement guidelines for its ethical use.
The commission recently held a high-level meeting at its headquarters, involving key players like Meta and Google. The discussion centered on various challenges posed by online media, including child sexual abuse material, online gambling, and content that incites racial, religious, and royal discontent. Other issues like scams, phishing, and the sale of illegal drugs were also on the agenda.
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Transitioning to a more balanced media landscape, MCMC is considering adopting regulatory frameworks similar to those in Australia and Canada. These frameworks require social media platforms to compensate news outlets for their content. In Australia, the implementation of the “Mandatory News Media Bargaining Code” led Google and Meta to enter into voluntary compensation agreements with news organizations. This serves as a model for Malaysia in ensuring fair compensation for content creators.
One of the significant challenges that MCMC aims to address is the imbalance in traditional advertising expenditure (ADEX) between digital platforms and local media. The goal is to create an equitable environment where both can thrive.
Moreover, MCMC is not turning a blind eye to the rise of artificial intelligence (AI). The commission plans to set guidelines for the ethical and fair use of AI technology. This includes encouraging fair competition, strengthening intellectual property rights, and safeguarding consumer privacy.
“As Malaysia navigates its digital future, both the Ministry of Communications and Digital (KKD) and MCMC are committed to fostering an environment where digital platforms operate responsibly and in the public’s best interest,” concluded the official statement from MCMC.
This initiative comes after TikTok found itself under scrutiny for violating community guidelines, leading to the removal of over 650,000 videos earlier this year. MCMC had made nearly 350 requests to TikTok to take down specific content, signaling the commission’s commitment to online safety.
