Kuala Lumpur – Following Scott’s groundbreaking initiative aimed at encouraging healthier indulgence, the paper towel brand revealed that its “Kalori Kurang, Raya Lebih Riang” movement helped Ramadan bazaar-goers reduce calorie intake by up to 6 million calories.
Present across three major Ramadan bazaars namely Bazar Ramadan Stadium Shah Alam, Bazar Ramadan USJ 4 and Bazar Ramadan Dato Keramat AU1, Scott distributed an astonishing 49,040 sheets of its Scott Calorie Absorb Kitchen Towels. Each sheet is tested and proven to be able to absorb up to 127 kcal which equates to more than 1 teaspoon of excess oil, therefore, eliminating an estimate of up to 6,228,080 kcal from delicacies like keropok lekor, cucur udang, and ayam goreng.
Scott also partnered directly with Ramadan bazaar vendors who incorporated Scott Calorie Absorb Kitchen Towels into their food preparation and serving processes. Before serving customers, vendors would dab Scott Calorie Absorb Kitchen Towels on freshly prepared dishes to remove excess oil, allowing the authenticity and flavour of beloved Ramadan specialities to remain intact while significantly reducing calorie content.
“What these numbers really demonstrate is that making simple but practical modifications to how we enjoy our foods can have an enormous collective impact,” explained Yap Li Vern, Marketing Manager of Scott. “Our ‘Kalori Kurang, Raya Lebih Riang’ movement showcases a straightforward method that helps to improve the nutritional profile of dishes without significantly altering cooking or eating habits.”
Scott’s initiative stands as a response to the growing national concern about rising obesity rates, with Malaysia having the highest obesity rate in Southeast Asia. By reimagining a household staple as a practical tool to reduce oil consumption, Scott has pioneered an approach that honours Malaysian culinary traditions while empowering Malaysians with effective methods to indulge more healthily.
The campaign goes beyond Ramadan bazaar takeovers. In the spirit of Ramadan and upcoming Hari Raya celebrations, shoppers who spend a minimum of RM60 in a single receipt on any participating products of the Kimberly-Clark Nationwide Raya Promo, which includes Scott Calorie Absorb Kitchen Towel, will receive a classy 2-tier ceramic dessert stand. Meanwhile, those spending at least RM20 in a single receipt can join the contest to win a Gold Bar worth RM50,000. The promo ends on 15 April 2025.
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