Melbourne, 19 August 2024 – The creative partnership between MADE THIS and L’Oréal has reached new heights with an extraordinary 3D anamorphic billboard takeover on Swanston Street, Melbourne. This innovative Out-of-Home (OOH) campaign marks the grand launch of the Kérastase Premiére collection, the latest luxury offering from L’Oréal’s Professional Products Division.
Passersby are treated to a visual spectacle as the anamorphic illusion brings the Kérastase Premiére collection to life in a 15-second 3D animated video. The campaign, designed by MADE THIS, harnesses cutting-edge technology to showcase the Premiére Intensive Repairing Concentrate product in a meticulously crafted 3D environment. The product appears to soar out of the massive LED screen, creating an immersive and visually striking experience that mirrors the premium nature of the Kérastase brand.
Innovation Meets Creativity
The campaign, which runs from 19 August to 26 August, reflects L’Oréal’s commitment to product innovation and MADE THIS’s ability to push creative boundaries. Carol Cheng, Account Director for L’Oréal, highlighted the impact of the campaign, stating, “The product appears to soar out of the massive LED screen into the urban landscape, creating a visually striking and immersive experience that reflects the premium nature of the Premiére collection.”
MADE THIS’s leadership in the project not only showcases their expertise in leveraging new technologies but also underscores their dedication to delivering impactful results within tight timelines.
A Strengthened Partnership
Vinne Schifferstein Vidal, Managing Director of MADE THIS, emphasized the company’s expansion into film and creative technology, which has enabled them to provide clients with immersive solutions. “Our recent expansion into film and creative technology enables us to provide clients with immersive solutions. This campaign for Kérastase is a prime example of our strengthened partnership,” Vidal said.
The campaign is a testament to MADE THIS’s ability to blend artistry with innovation, ensuring that L’Oréal’s vision is brought to life in an extraordinary way. With a growing portfolio that includes L’Oréal, NAB, MYER, and Amazon, MADE THIS continues to set the standard for creative production and innovative marketing.
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