The Out-of-Home (OOH) advertising industry is expanding fast, necessitating cutting-edge tools for reaching consumers. To fill this void, LUMOS is introducing its ground-breaking Car Top network to Australia via its first two hubs in Sydney and Melbourne.
The LUMOS Car Tops system places high-resolution screens atop ridesharing vehicles. These show dynamic advertisements to an engaged audience via a programmatic and mobile platform. Further, it’s meant to work in tandem with LUMOS Smart Bags. A product that puts ads on the bags delivered with meals.
LUMOS: Bringing Programmatic and IoT to the Home Delivery Economy
LUMOS is an IoT company that specialises in bringing digital out-of-home (DOOH) advertising to the home delivery market using Internet of Things (IoT)-enabled LED smart screens. For precise and quantifiable campaign insights and ROI tracking, the business will include its unique audience intelligence engine into the programmatic DOOH network (ROI).
Initial Rollout and Future Expansion
The first 100 LUMOS devices will be available in the second quarter of 2023, and the company ultimately hopes to have 500 in stock in the cities of Sydney and Melbourne by the end of the year. Both the corporation and the out-of-home advertising industry can celebrate this milestone.
Giving Back with NFP and Charity Campaigns
LUMOS dedicates itself to doing good in the world in addition to offering cutting-edge advertising for companies. To help spread the word about charitable causes, the corporation will donate up to 10% of its share of voice to cause marketing efforts.
LUMOS CEO Eric Fan on the Launch of the Car Top Network
Eric Fan, CEO of LUMOS, said: “We are thrilled to launch our digital car top network and provide advertisers with a new way to reach their target audience.
With the OOH market growing at a rapid pace, we believe that the timing is perfect for LUMOS and our digital Car Top network to make a significant impact.”
Also read: Malaysian Advertising Start-Up Gives Away RM3.1 mil Free Out-of-Home Advertising Fund for SMEs
Key Benefits of the LUMOS Car Top Network for Brands
Among the many advantages that the LUMOS Car Top network provides to businesses and advertising are:
- High-definition displays displaying dynamic, programmatic ads.
- Support for LUMOS’s own audience intelligence engine.
- Realistic data on marketing success and return on investment.
- Audiences can be reached when they are actively engaged in other activities.
- Possibility to spread the word about non-profit and charity drives
A New Era in Out-of-Home Advertising
Launch of the LUMOS Car Top network heralds a new era in out-of-home marketing. Using this creative approach, businesses may more effectively connect with their ideal customers while simultaneously making a positive social impact.
When it comes to out-of-home advertising, the LUMOS Car Top network is a game-changer. It provides brands and marketers with a potent instrument for reaching their target audience and driving return on investment (ROI) by means of its programmatic and mobile solution, dynamic advertising displays, and unique audience intelligence engine. The network’s introduction in Sydney and Melbourne is expected to cause a stir in the out-of-home advertising industry and introduce a whole new way for people to become involved.