In a striking move, L’Oréal Paris, the world’s leading beauty brand, has launched its groundbreaking campaign, ‘My Hair Color, My Expression’. Premiering on January 12, 2024, this initiative features four influential digital stars – Sayani Gupta, Maanvi Gagroo, Kirti Kulhari, and Bani J. This campaign is more than a beauty statement; it’s a celebration of individuality and self-expression through the art of hair coloring.
Inside Out: A Modern Approach to Beauty
Understanding the modern woman’s perspective on beauty, L’Oréal Paris acknowledges that hair color is not just a fashion choice but a form of personal expression. This campaign aims to inspire women to discover the transformative power of hair color and to boldly share their unique stories and identities.
Dario Zizzi’s Vision of Diversity and Authenticity
Dario Zizzi, Brand General Manager of L’Oréal Paris India, shares his vision, “In the beauty kaleidoscope, every shade narrates a unique story. ‘My Hair Color, My Expression’ is a vibrant celebration of diverse narratives, empowering individuals to express their authenticity through L’Oréal Paris hair colors.”
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The Voices of the Campaign
The campaign’s stars share their excitement:
Sayani Gupta remarks, “The ‘My Hair Color My Expression’ campaign has been a joyous journey. It’s about adding vibrancy to personal style, and I’m thrilled to be part of this vibrant start to the year with L’Oréal Paris Casting Creme Gloss.”
Maanvi Gagroo expresses, “The salted caramel shade perfectly reflects my personality. This collaboration with L’Oréal Paris has been delightful, and I’m excited for the film release, celebrating individuality and self-expression.”
Kirti Kulhari shares, “This campaign resonates with my journey of self-awareness and breaking norms. Hair color is my way of expressing freedom and fearlessness, reflecting my ever-evolving identity.”
Bani J states, “The ‘My Hair Color, My Expression’ campaign aligns with my expressive nature. It’s an invitation to fearlessly explore and express your unique shades.”
This initiative by L’Oréal Paris transcends mere color choice; it’s an exploration of self-expression, encouraging individuals to embrace their unique hues and stories.
