Liquorland, Australia’s popular retailer for beer, wine, and spirits, has launched its biggest-ever Flybuys competition with a chance for customers to win a share of 20 million Flybuys bonus points, valued at $100,000 Flybuys dollars. Customers can participate in the competition by spending $20 in-store or online and scanning their Flybuys card from March 1 to April 11, 2023.
Key takeaways:
- Liquorland has launched its biggest-ever Flybuys competition with a chance for customers to win a share of 20 million Flybuys bonus points, valued at $100,000.
- Customers can enter the contest from March 1 to April 11, 2023, as long as they spend $20 on liquor in-store or online and scan their Flybuys card.
- There are more than 3,000 prizes to be won, and the top prize is 5,000,000 Flybuys bonus points, which is worth $25,000 Flybuys dollars.
- Apart from entering the competition, Liquorland shoppers will continue to collect Flybuys points on their purchases in-store and online.
- Customers can scan and save with their card or app at Liquorland and at more than 20 other partners, including Coles, Kmart, and Bunnings.
Marketing In Asia was informed that the competition offers more than 3,000 prizes, including a top prize of 5,000,000 Flybuys bonus points valued at $25,000 Flybuys dollars, second prize of 2,000,000 Flybuys bonus points valued at $10,000 Flybuys dollars, third prize of 200,000 Flybuys bonus points valued at $1,000 Flybuys dollars, and a fourth prize of 4,000 Flybuys bonus points valued at $20 Flybuys dollars.
Coles Liquor General Manager of Customer Loyalty, Mia Lloyd, said, “We are very excited to launch Liquorland’s biggest ever Flybuys competition and offer our customers a chance to win their share of 20 million Flybuys bonus points, worth a huge $100,000 Flybuys dollars.”
She added further, “Simply spend $20 on liquor in-store or online, scan your Flybuys card before 11 April and go in the running to win one of 3,000 prizes. The top prize is valued at $25,000 Flybuys dollars which equates to about a year’s worth of groceries for one lucky customer at a time when Aussie families need it most.”
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Flybuys CEO Anna Lee said, “This competition offers an amazing prize pool to our Flybuys members and is just one of the ways we’re rewarding them for simply scanning their Flybuys card in store or online.”
“Cost-of-living pressures still remain, and we couldn’t be prouder to continue to find new ways to reward our valued members. This Liquorland competition does just that, with one lucky member winning a prize valued at $25,000. Happy shopping!” she said.
Aside from entering the contest, Liquorland customers will still earn Flybuys points when they shop in-store or online. Customers can scan and save with their card or app at Liquorland and at more than 20 other partners, including Coles, Kmart, and Bunnings.
About Coles Liquor
Liquorland, First Choice Liquor Market, and Vintage Cellars are three of Coles Liquor’s well-known trading banners. Through drinking sensibly and sustainably, we hope to contribute to the happier and healthier lives of adult Australians. Coles Liquor is a drinks specialist that offers a wide selection of wines, spirits, and beers. We are dedicated to giving customers access to locally produced goods. We deliver on our mission to offer affordable drink options for any occasion through our network of more than 940 stores, our incredibly handy online services, and the skilled Team Members that work there.
About Flybuys
Australia’s most well-known loyalty programme, Flybuys, which was founded in 1994, enables Australians to enjoy a variety of rewards and advantages when they shop. With more than 8 million active members, Flybuys is dedicated to providing them with engaging new opportunities to participate in the programme. More than 20 partners, including some of Australia’s biggest shops like Coles, Kmart, Target, Bunnings, Officeworks, Catch.com.au, and Optus, allow you to accrue Flybuys points. Members can also earn points by completing surveys on the Flybuys website or mobile app, as well as through the company’s partners in the banking, insurance, and travel services industries. A joint venture between Coles and Wesfarmers is called Flybuys.
To learn more, go to flybuys.com.au.
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