Links building in SEO is an all time relevant marketing activity that helps boost website authority and visibility on search engine networks. However, not every link will pass on authority if you don’t get the right links pointing to your site.
After all these years with so many evolutions in Search Engine Optimization (SEO), links building for the digital marketer and search engine optimization professional remains as powerful as it has been.
Link building is the only way that allows your site to come under the search engine radar. If you get it right, it reflects in your website performance, traffic, and visibility. However, it doesn’t mean that every link you acquire will necessarily do the job for you. Search engine, for instance, Google that is constantly updating its core algorithm and gets more sophisticated with time. The algorithm today is capable to determine which link that is pointing to your site is worth considering, and which one to deem as just a junk link and disregard.
Long gone are days where arbitrary blog commenting would help rank your website within a short period. Search Engines chocks on relevancy, thus your link-building strategy must have it on top of the list. Getting backlinks from relevant website boost the site’s rankings, pass on link juice and increase the authority of the domain.
A successful link building method enables you to achieve certain goals such as:
- Establishing business/brand digital presence
- Improve website’s ranks on search engine
- Increasing brand awareness
- Advertising services or products
- Driving in more relevant web traffic
- Improving website’s authority
Here are four things to remember while building links so it must result in improvements and rather not it yields in the waste of time and resources.
- Avoid Acquiring Low-Quality Backlinks
Links make up almost 70% of a website’s search engine optimization facet, thus it requires a vigilant eye on acquiring quality and relevant links from authority sites on the web. Always search for getting links from sites that have relevance to your niche.
- Acquire Backlinks Relevant to Your Niche
Link profile relevancy is essential in SEO. You wouldn’t want to get a link from the fashion-related website if you are running a web development company as both are different niches. Be mindful of the fact that Google highly emphasizes great user experience. Thus your links must come from a place where users come to search services related to your business.
- Do a Through Backlinks Audit
To recognize substandard links, you must do a quick audit of the domain you are about to get a link from. This includes looking at the link’s Domain Authority (DA) and Page Authority (PA) as per MOZ. While Ahrefs call it UR (Url Rating) and DR (Domain Rating).
A low PA and DA scores of source domains will not result in too much in ramping up your website’s rankings against your keywords. Link analysis is highly important in search engine optimization so that a link pointing to your site doesn’t backfire instead of adding some value to your site. A lot of times, getting low-quality links to have long-term ramifications and also make your site vulnerable to penalties.
While auditing the source links, do pay attention to the site’s keywords that it ranks for. If a website ranks for similar keywords as your business, thus getting a link will likely have a major impact on your site’s rankings on the search engine result page (SERP).
- Avoid Links Building from Spam Websites
Getting links from spam domains ultimately impacts your site health negatively. More importantly, spam links that get indexed yield in de-ranking. Before deciding whether a site is worth a link; check its spam score with a tool such as Moz.
A site with less than 5 scores is considered viable to connect to; however, the least it could get, the better off it is going to be for your site’s health.
- Avoid Paid Fake Links
If you are into SEO, don’t look for shortcuts. Though acquiring paid links may have quick short terms outcomes but they are also risky. Getting paid fake links in bulk often leave your site wide open to get penalized. Some SEOs may argue that there is nothing wrong with paid links but it depends on which type of paid links they are referring to. If you pay to get a contextual link to an authority site, that’s fine. But often time, we get to see ads popping up and say, get 200 do-follow links for just $10. Try not to fall into this trap as these links often come from spam and non-relevant sources and hurt your site’s health.
So, instead of purchasing random paid links, why not invest the money on content marketing strategy, tools, and effective marketing practices that will be an organic way to build links to your site. Simply put, buying backlinks is a bad strategy, given the risk; it brings to your website. Google’s Penguin update works in real-time, which implies that if you get caught using unethical practices, you will see its immediate impact on your rankings.
- Avoid Links from Sites having too many Outbound Links
Sites that have too many outbound links often pass the least link juice, as it gets distributed among all links that are linked to the site. No link juice, no improvement in rankings. Thus acquiring backlinks from sites that just give away a link to everyone with keeping niche relevancy in mind will likely have the least impact on the website’s rankings.
Key Takeaway
Link building is a flexible task in SEO services. The strategies in links building can keep varying, but you must stick to ethical and clean practices to give your digital audience a great digital marketing experience. Links build is corn stone that uncovers your site to the search engine bots. Thus having links from a good profile adds up enormously to your site’s visibility and rankings on the search engine result page.
