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Marketing In Asia > Blog > Press Release > Lines That Find Than Define: Kun-Yong Lee x Samsung Art Store
Press Release

Lines That Find Than Define: Kun-Yong Lee x Samsung Art Store

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Last updated: 2025/07/28 at 2:28 PM
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Lines That Find Than Define Kun-Yong Lee x Samsung Art Store
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Should art make you think or feel? Is beauty created or discovered? These questions do not have easy answers. But for decades, artist Kun-Yong Lee has explored them head-on — quite literally with his body — in pursuit of an art that anyone can experience. Starting today, a curated selection of 15 pieces from Lee’s works will be available on Samsung Art Store[1]. Samsung Art Store is an art subscription service available on Samsung Art TVs including The Frame and QLEDs. Currently available in 117 countries around the world, Samsung Art Store offers over 3,500 pieces of art in 4K resolution from over 70 partners. To mark the occasion, Samsung Newsroom spoke with Lee about his artistic philosophy and what inspired this collaboration with Samsung .

Widely regarded as a major figure in contemporary Korean art, Lee has been at the forefront of the Korean avant-garde movement. He began gaining international recognition in the 1970s with notable appearances at the 8th Paris Biennale in 1973 and the 15th São Paulo Biennale in 1979. Over the years, he has been honored with numerous accolades such as the Grand Prize at the Lisbon International Show in 1979, the 8th Lee In-Sung Art Award in 2007 and the Order of Cultural Merit (Silver Crown) in 2022. Spanning drawing, painting, photography, installation and performance, Lee’s expansive practice explores the dynamic relationships between the body, the medium and the audience.

 “Bodyscape 76-3” (2022, Kun-Yong Lee)

The Sensory Nature of Art

Q: You are well known for your “Bodyscape” series. What roles do the body and movement play in your art?

The “Bodyscape” series was inspired by a moment when my young daughter, just learning to walk, stumbled while holding a crayon and ended up drawing a line on the wall as she fell. That moment sparked the idea that a work of art could be created without any intention to express a specific concept — simply by allowing the body to move naturally, without even looking at the canvas.

French philosopher Maurice Merleau-Ponty argued that knowledge comes from sensory experience, not abstract reasoning. Similarly, Austrian linguistic philosopher Ludwig Wittgenstein once said, “Whereof one cannot speak, thereof one must be silent”— critiquing the limits of philosophy grounded in conceptual language. I resonate with the idea that meaning arises not from language or rational thought but from the movement and sensation of the body. Artistic expression, then, is not merely a product of conscious intent — it is a way for the body to directly construct and respond to the world.

Lee often positions himself behind the canvas or turns his back to it during his creative process.

That’s where my work diverges from traditional painting techniques. I dip my body or brush into paint and stretch my arms as far as they reach, adding line over line. Sometimes, I intentionally turn my back to the canvas. While traditional painting reflects what the artist consciously envisions, my work is shaped by the natural lines that emerge through repeated motion — lines defined by the structure and limited range of movement of my body.

Q: Your work often involves interacting with the audience. How does this interaction influence your art?

I’ve been involved in performance art since I was young. Audience interaction is essential, as performance is a medium that cannot exist without a live audience. When viewers watch the artist’s actions, they begin to wonder what the artist is doing or what will happen next. Every word spoken by the artist and every reaction from the audience become integral parts of the work itself.

“Art encourages us to see the world with greater curiosity — ultimately helping us lead more fulfilling lives.”

Q: What are your favorite pieces?

Among the “Bodyscape” series, I’m most partial to “Bodyscape 76-1,” “Bodyscape 76-2” and “Bodyscape 76-3.”

(From left) “Bodyscape 76-1” (2022) and “Bodyscape 76-2” (2022)

“Bodyscape 76-1” and “Bodyscape 76-2” were created using methods entirely different from traditional painting. For “Bodyscape 76-1,” I stood behind a canvas roughly the height of my body and painted from behind and above — extending only my hands to draw lines. For “Bodyscape 76-2,” I painted with my back turned to the canvas. A new world emerged from a context where I couldn’t see what I was painting.

“Artistic expression is not merely a product of conscious intent — it is a way for the body to directly construct and respond to the world “

“Bodyscape 76-3” represents an artistic world created solely through the movement of my left and right arms. Like “Bodyscape 76-2,” I stood in front of the canvas but did not face it directly. I positioned myself sideways and extended my right arm as far as it could reach to paint a line, then repeated the motion with my left. There was no fixed reference point — I simply painted within the limits of my reach. The curves drawn by each hand met at the bottom and crossed at the top, forming a heart-like shape. But I wasn’t intentionally drawing a heart — rather, I let the lines created by my body’s movement emerge naturally and accepted them as a central part of the artwork.

Lee poses in front of “Bodyscape 76-2+3-2022” shown on a 114-inch Samsung MICRO LED at Art Basel Hong Kong 2025

Corporeality is the most essential aspect of my work. This aligns with Merleau-Ponty’s idea that the body is a living subject of perception. Because this sense of corporeality is more apparent in the process than in the final result, I encourage first-time viewers to observe how the work is created.

Engaging the Public Through the Language of Art

Q: How do you define art?

Art shouldn’t belong exclusively to artists — anyone can enjoy, imitate and experience it.

“Audience interaction is essential, as performance cannot exist without an audience.”

In 2022, I experimented with digital interaction through a project titled “Digital Bodyscape 76-3.” Visitors could choose their preferred colors and styles, and an avatar of myself would create a digital version of “Bodyscape 76-3.”

At the 14th Gwangju Biennale in 2023, I invited visitors to experience “Bodyscape 76-3” by drawing lines with their own two arms in the exhibition hall. From young children to grandparents, anyone with a crayon could create a piece of art. There’s a deep sense of fulfillment when people see work they’ve made themselves. I would love to have more opportunities like this in the future —where technology not only deepens communication between artists and audiences, but also invites art lovers to take part in the process.

Q: What is the role of art in society?

In today’s fast-paced and demanding world, art offers us a chance to appreciate what we often take for granted, to find meaning in the process rather than just the outcome and to slow down and reflect. Art encourages us to see the world with greater curiosity — ultimately helping us lead more fulfilling lives.

Unfazed by passing trends, Lee shared that “had to wait until his 80s to be acquire worldwide recognition” and is “grateful to his fan number one – his spouse – for bearing the times with him.”.

Samsung Art Store: Pushing the Boundaries of Art Experience

Q: Do you think experiential works can be effectively conveyed through a digital platform like Samsung Art Store?

Being able to conveniently view artworks through a Samsung Art TV is a wonderful opportunity for connection. Sitting comfortably in your living room with a cup of coffee, quietly engaging with an artist’s work — that is a deeply meaningful form of art appreciation. When I saw my work displayed on The Frame at Art Basel Hong Kong, I was truly amazed. In some ways, the emotion and energy of the pieces came through even more vividly than when viewing them in person. That’s the innovation of cutting-edge technology.

“Quietly engaging with an artist’s work over a cup of coffee, at the comfort of your living room sofa — that is a deeply meaningful form of art appreciation.”

What’s more, I believe Samsung Art TVs can overcome the limitations of purely visual artwork. Performance pieces can be experienced with sound and video, while conceptual works can be paired with artist commentary to support deeper understanding. It’s an incredible opportunity for artists. I hope more people will be able to access and enjoy art through Samsung Art Store — an invitation to see the world through an artist’s perspective.

▲ Lee believes that art is for everyone, not just the artists.

Beyond Art: Next Steps

Q: Do you have any advice you’d like to share with younger artists?

Since I was young, I’ve steadily followed my own path — without hesitation or compromise — and time has brought me to where I am today. Although I often felt skeptical about following trends, which are ever-changing. In the end, what matters most is the passion to pursue your own art.

As artists, I believe it is enough to respond sincerely to the spirit of our time, remain true to the present and not be swayed by passing fads.

Samsung Art Store is an art subscription service available on Samsung Art TVs including The Frame and QLEDs. Currently available in 117 countries around the world, Samsung Art Store offers over 3,500 art pieces in 4K resolution from over 70 partners. Through Samsung Art Store, subscribers can enjoy artworks from world-class galleries and masters at home and use it to create new interior styles every day.

Legal Disclaimer: The Editor provides this news content "as is," without any warranty of any kind. We disclaim all responsibility and liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. For any complaints or copyright concerns regarding this article, please contact the author mentioned above.

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