Ludic, a footwear-first lifestyle brand renowned for its distinct and playful approach to fashion, has unveiled its latest slider collection with a humorous and engaging ad campaign. The campaign, featuring the tagline “Comfort aisa, ki ab kya bataayein” combines nostalgia with comedy, creating a relatable and joyful experience for audiences.
The campaign takes a fresh approach, highlighting the comfort and versatility of Ludic’s sliders through a humorous exchange between a customer and a sales staff. The storyline underscores the idea that no matter what other options are explored, the ultimate choice for unparalleled comfort and style is Ludic sliders. With its witty execution, the campaign effectively captures the essence of the brand while resonating with a wide audience.
The Slider collection is a true reflection of Ludic’s vision – one that sets a new standard for comfort in footwear. Designed from scratch, this collection delivers what the consumers have been looking for – all-day comfort and a fresh new look.
Find the ad campaign link here: https://youtu.be/1SAtUQi6vWQ
Commenting on the launch, Ishit Jethwa, the Founder of Ludic, said “At Ludic, we’ve always been committed to crafting products that blend comfort with bold, stylish designs. With over six months of meticulous development behind them, our new Sliders break the mold – quite literally. Furthermore, with multiple colourways and a competitive price point, we are confident that this product will enjoy a large acceptance. And working with Braindad on the campaign was an incredible experience, as this film perfectly captures the essence of Ludic – fun, functional, and deeply relatable.”
Vishal Dayama & Devarsh Thaker from Braindad, the creative agency behind the campaign, shared their thoughts, saying, “Working with Ludic has been super! At Braindad, we love brands who approach the unconventional ideas we bring to the table with a certain trust and freedom – allowing us to cook! Ludic has been a really supportive partner through this journey of concept to execution where humour and individuality shine, bringing forth the brand’s vision and personality.”
Ludic sliders are built with rugged CloudFrame™ material, and a recovery EVA footbed, designed to promote muscle recovery and deliver an unwinding experience. The no-stitch design enhances durability, while the unique shape ensures a secure fit, preventing slippage. Available in six vibrant colors, these sliders combine style, comfort, and versatility, making them perfect for any occasion. Priced accessibly, the sliders reflect Ludic’s commitment to offering quality products without compromising on affordability. The collection is now available on Ludic’s website and leading e-commerce platforms, ensuring convenient access for customers nationwide.
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