LG Electronics Malaysia recently said that badminton player Lee Zii Jia will be the new face of the company. Through LG’s line of high-tech products, such as home appliances, home entertainment, and LG PuriCare, the partnership hopes to encourage people to live in a way that is both easy and healthy. Lee will promote the LG Styler, LG WashTower, LG PuriCare Water Purifier, LG InstaView Refrigerator, LG OLED evo TV, LG SoundBar Speaker, and LG PuriCare Air Purifier in his capacity as a brand ambassador for LG.
The collaboration demonstrates LG’s dedication to enhancing consumers’ lifestyles through cutting-edge products and technologies. The slogan of LG, “Live Smarter, Go Higher,” highlights the significance of leading a fulfilling life. The collaboration with Lee aims to spread awareness of this idea by encouraging customers to lead healthy and hygienic lifestyles. Lee is the perfect brand ambassador because the company’s emphasis on convenience, health, and cleanliness aligns with his personal principles. With LG’s help, Lee will be able to live the lifestyle he chooses, which will undoubtedly improve his professional life as well. Lee expressed his gratitude and honour at the opportunity. His function as a member of the larger LG family is crucial to the ideals of the company. Along with this collaboration, LG Electronics unveiled LG Art Lab, its very own non-fungible token (NFT) platform, last year.
Through LG TVs running webOS 5.0 or later, the platform enables users to buy, sell, and enjoy high-quality digital artwork. The platform also has the LG Art Lab Drops feature, which provides artist bios and sneak peeks at upcoming works. Users will never miss an opportunity to purchase a recently dropped NFT thanks to the real-time Live Drops countdown. Finally, the collaboration between LG Electronics Malaysia and Lee Zii Jia demonstrates a dedication to advancing a practical and healthy way of life through cutting-edge technology and creative goods. Lee’s personal values and the significance of leading a quality life are in line with LG’s product line, which places a strong emphasis on health, hygiene, and convenience.