In a significant move, LePub APAC’s Singapore office has fortified its team with the appointment of four distinguished leaders in the creative industry. This strategic enhancement marks a new chapter in the agency’s journey towards integrating culture and creativity in brand experiences.
Cultural Strategy Meets Branding Expertise
Belynda Sim-Mak, the newly appointed cultural strategist at LePub, brings over two decades of experience in brand and communications strategy. Her previous role as the head of strategy, APAC at VCCP Singapore, has equipped her with a profound understanding of the cultural dynamics in branding. Sim-Mak’s expertise is expected to play a pivotal role in LePub’s mission to enrich people’s lives through culturally resonant brand experiences.
Creative Visionaries Join the Fold
The team also welcomes associate creative directors Mark Peeters and Robert Nelk, renowned for their work on ‘The Next Rembrandt’ project in Amsterdam. Their relocation to Singapore in 2019 and formal addition to LePub’s team the following year signify a commitment to fostering creative excellence in the Asia Pacific region.
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Bridging Technology and Advertising
Sergey Mast, with a decade-long career in blending technology, innovation, and advertising, steps in as the creative director of art and technology. His role is crucial in navigating the evolving landscape where technology intersects with storytelling and brand building.
A Focus on Cultural Branding
Hanh Kanssen, managing director of LePub APAC, emphasizes the strategic importance of Sim-Mak’s appointment. “As we enter our second year, our focus sharpens on our unique proposition of integrating brands into the cultural fabric. Sim-Mak’s role in establishing our Data & Culture Lab in Singapore is instrumental in strengthening our diverse offerings to clients,” Kanssen remarks.
Global Connection, Local Relevance
Cyril Louis, executive creative director at LePub APAC, highlights the agency’s journey since its inception in late 2022. “Our vision of a globally connected, locally relevant agency has already garnered eight Cannes Lions and expanded our client portfolio with some of the world’s most ambitious brands. The addition of these four creative minds propels our momentum further,” says Louis.
In conclusion, LePub APAC’s strategic appointments in its Singapore office mark a significant step in its journey towards blending cultural insights with creative innovation. This move not only strengthens the agency’s position in the Asia Pacific market but also sets a new benchmark in culturally relevant brand storytelling.
